About us
Who we are
You’re in good company. We are a free-range, artisanal, award-winning team, full of geeky, quirky, lovely, diverse, funny good eggs. That’s why clients love us and talented people want to work for us.
Get to know our story, our team and our values.
How the story goes...
Articulate Marketing has been a UK-based remote working business since 2003. (So yeah, we know our way around a Teams meeting.)
From humble beginnings, this one-man-band has grown to a mighty, multi-national, multi-certified 20-person team, offering strategic, copywriting, and website services for B2B tech clients far and wide.
Today, we’re a proud B Corp, Global DEIB HEART Award winner, Investors in People Small Employer of The Year, Real Living Wage, Climate Positive, expert HubSpot Partner, Onboarding Accredited and Impact Award-winning marketing agency. All that and more, really.
Meet the Team
Matthew Stibbe is the CEO, founder and Geek Boss of Articulate Marketing. An enthusiastic entrepreneur, he previously founded Intelligent Games, as well as Turbine and Vincarta.
He leads our team of roguish heroes through Middle Earth to defeat-
OK, so we’re more LEGO than Legolas, but still… a pretty cool bunch of folks. These are the people who will engineer the heck out of your marketing.
Expertise
Marketing strategy, leadership and management.
Experience
Lifelong entrepreneur and CEO in technology and marketing.
Likes
Good writing, wine, computer games and all things geeky.
Matthew Stibbe
CEO
Expertise
Finance, strategy and management.
Experience
Chartered accountant. 20+ years at the World Bank, GE and Visa.
Likes
Wine, travel, reading and cooking.
Mirela Mart
CFO
Expertise
Creative direction, strategy and management.
Experience
10+ years managing design projects and coordinating creative teams.
Likes
Cooking, tennis, art house films, dinner parties and fermentation.
Ioana Negulescu
Head of Creative Innovation
Expertise
Content & digital strategy, editing and leadership.
Experience
10+ years writing and managing digital platforms & teams.
Likes
Live music, essays, craft beer and all-weather sea paddling.
Clare Dodd
Editor in Chief
Expertise
HR, leadership, change management, strategy, project management and coaching.
Experience
20+ years within International HR, supporting small to medium organisations achieve their growth plans.
Likes
All animals, in particular my horse and dogs, reading, history, crime dramas, laughing till it hurts!
Juliet Glanville
Head of People
Expertise
Sales, leadership and coaching.
Experience
10+ years in sales and 6+ years coaching and leadership.
Likes
Football, boxing, UFC, music, exercising, travelling, Venezuelan rum.
Edward Slimane
Head of Sales
Expertise
Payroll, maintaining records, providing financial information to management.
Experience
20+ years in finance.
Likes
Reading, dog walking, horse riding and summer!
Emma Cuthbertson
Accountant
Expertise
Writing, managing campaigns and process organisation.
Experience
6+ years in marketing and copywriting.
Likes
Terry Pratchett, reading all things YA and playing D&D.
Maddy Leslie
Senior Marketing Manager
Expertise
Web development, UI/UX, graphic design, eating.
Experience
10+ years design, 6+ years development.
Likes
Video games, guitar, food, mechanical keyboards, chess.
Kyle Higgs
Senior Developer
Expertise
Consultative selling, content creation and events management.
Experience
4+ years in account management and business development.
Likes
History, luxury fashion, video games, art and sports!
James Dhakal
Senior Growth Specialist
Expertise
Graphic design, branding, website design and development.
Experience
6+ years in design, crafting digital assets and solutions.
Likes
Playing guitar and piano, gaming and coffee.
Ben Holness
Specialist Designer
Expertise
Digital design, website design and branding.
Experience
1+ years in web design, client communications.
Likes
Video games, reading and animals.
Caera Cooper
Website Designer
Expertise
Web development.
Experience
2+ years of playing with code.
Likes
Nature, eating and reading.
Maciej Skurznica
Website Developer
Expertise
All things Hubspot, email and automations.
Experience
4+ years in Hubspot and digital marketing.
Likes
Eating good food with friends, reading, travelling and axe throwing!
Amber Clarke
HubSpot Consultant
Expertise
Copywriting and content strategy for B2B companies.
Experience
11+ years in copywriting, marketing and content creation.
Likes
Big books, heavy weights and heated debates.
Sam Beddall
Senior Marketing Copywriter
Expertise
Branding, strategy, copywriting and mental health.
Experience
10+ years in roles across social media, strategy and copywriting in B2C and B2B.
Likes
Gaming, gothic fiction, horror movies and any dish involving noodles.
Madeleine Saunders
Senior Marketing Copywriter
Expertise
Marketing, social media and copywriting for B2B companies.
Experience
8+ years in PR, marketing and social media agencies.
Likes
Calligraphy, live music, true crime podcasts and pub quizzes.
Sian Cooper
Specialist Marketing Copywriter
Expertise
Chasing string, napping, walking on keyboards.
Experience
5+ years in prrroject meownagement.
Likes
Chaos, disorder, mayhem and treats.
Yuki
Chief Feline Officer
Everything aligned with our purpose...
Inform
To inform people is to help them understand their world and make better decisions. Information is at the heart of content marketing but also our desire to share generously what we learn. It is better to be well-informed than ignorant.
Connect
To connect is to create an open channel for communication between the reader and the writer and between a company and its clients. It also brings to mind EM Foster's saying, 'only connect the prose and the passion, and both will be exalted'.
Inspire
To inspire distils the idea of 'inspiring epiphanies' for our audience - flashes of insight that illuminate the whole scene and which lead to meaningful, positive change. If we do our job right, inspiration is our gift.
... and our values
We embed our purpose and our values into every decision we make as a business, and for our clients. You can find out more about what we stand for, here.
Client Partnership
- Solve for the client
- Expert partners
- Successful communication
High-performance creativity
- Efficient
- Inventive
- Leader-leader
We are the culture
- Growth mindset
- Excellent colleagues
- Be the change
See our awards and certifications
Ecologi 'For Our Planet' Silver Award winner 2024
In recognition of our efforts to take climate action, we were awarded Ecologi's second-highest accolade.
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