(Hat tip to Mike Licht for the photo)
You’re busy – too many blogs to read, not enough time.
You haven’t got the time to trawl through search results for content marketing stats, facts and figures.
These are the blogs you can trust and revisit time and time again to keep up to date on the world of content marketing and get the tips and tricks to run more effective and profitable campaigns.
Lots of excellent stuff from the Content Marketing Institute (CMI), whose mission it is to advance the practice of content marketing. It covers all aspects of content marketing, from specific, practical advice to more general industry trends.
What is it good for? – all things content marketing
Named the number one content marketing blog in the CMI’s final Junta42 Top 42 Content Marketing List, you’d expect it to be good, and it doesn’t disappoint. Much of it is written by the respected marketing consultant, Jay Baer, and there’s a strong focus on results. Lots of good video content as well.
What is it good for? – getting results with social media marketing
A frequenter of the Junta42 Top 42 Content Marketing List (while it was still running), Copyblogger continues to pump out great content about copywriting and blogging, and content marketing more generally.
What is it good for? – copywriting and blogging
Another highly regarded blog, Lee Odden’s blog focusses on online marketing, dealing with everything from content strategy to general industry news and trends.
What is it good for? – online marketing and industry trends
MarketingExperiments was the first internet-based research lab to conduct experiments in optimising marketing and sales processes. The blog complements the research and case studies published in the MarketingExperiments Journal, putting some much needed data behind marketing claims.
It also wins brownie points because, unlike all the others, its titles aren’t quite so plagued by a rash of redundant capitals letters.
What is it good for? – data-driven marketing tips
Written by serial entrepreneur and online marketer, Neil Patel, this blog covers many aspects of online marketing, but focusses on SEO and driving up visitor numbers.
What is it good for? – SEO and building traffic
HubSpot – Inbound Hub
Deals with content marketing down the entire funnel, from attracting strangers to delighting customers, and gives sage advice to both marketing and sales teams, encouraging them to work together. Also has a ‘stat of the day’ on the main blog page, which is handy.
What is it good for? – content marketing for marketing and sales
Filled with the sort of great content you’d expect from the folks that brought you the go-to social media management tool.
They blog about writing, productivity, content marketing, company news and, of course, social media.
What is it good for? – social media marketing
It has a strong focus on conversions, analytics and testing to help you tighten up your content marketing efforts.
What is it good for? – analytics and conversions
Bad Language – our very own content marketing blog
Ours isn’t too bad, either. We focus on copywriting – that is, after all, our bag – but we cover everything from how to work with copywriters to boosting website conversions to building a compelling business case for content marketing.
What is it good for? – copywriting and content marketing for techies