Ever heard of the 10 commandments? The seven wonders of the world? Quite. We list the top lists in history. Find out why they work and how to write them better.
Tips and tactics for more productive, more compelling writing.
Lists of features don’t sell. Surprising, specific stories do. Discover why stories work and how to turn your unique selling points into successful stories.
Marketing professionals need professional writers. We’re more than word monkeys: we get inside your buyers’ heads and deliver content they want to read.
Inspired by the extreme programming movement, at Articulate we put two writers on every project in a process we call ‘pair writing’. They do research interviews together, then one writes and the other edits, flipping back and forth until the copy is just so.
Here at Articulate, we’re punctuation minimalists. Learn how to cut back on unnecessary punctuation and help your readers.
We love tools that help writers get better. The Hemingway app highlights complex sentences, complex words, adverbs and passive sentences. Read our review.
Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
The first step to effective proofreading is creating a proofreading checklist. But if you don’t have time to make your own, then feel free to use ours.
Do people want to sign up to YOUR email marketing campaigns? Here’s one that works brilliantly. See how ‘You Need a Budget’ crafted an email content marketing campaign that people *want* to sign up for.
Writing intoxicating content means knowing your reader and yourself intimately. This post explains how and why personas are the best way to do just that.