Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
Tips and tactics for more productive, more compelling writing.
The first step to effective proofreading is creating a proofreading checklist. But if you don’t have time to make your own, then feel free to use ours.
Do people want to sign up to YOUR email marketing campaigns? Here’s one that works brilliantly. See how ‘You Need a Budget’ crafted an email content marketing campaign that people *want* to sign up for.
Writing intoxicating content means knowing your reader and yourself intimately. This post explains how and why personas are the best way to do just that.
Typography makes a big difference to your credibility, readability and swagger. Get marketing insights into typography. Read this article to get marketing insights from science and best practice. You don’t need to be a designer to be a better typographer. It’s open to everyone.
The art of job sharing has some valuable lessons to teach us all (and writers especially) about humility, trust and importance of equal accountability.
Who put the lawyers in charge of writing signs anyway? And what does this legalese actually mean?
Some classic signs, newspaper designs and posters with the odd typo that render them accidentally hilarious. Don’t make the same mistakes!
I get dozens of spam emails a week from PR firms. PR people – read this and find out how to use emails more effectively.
Is it possible to do real writing work on the London Underground? Matthew Stibbe ran a four-week experiment to find out. Read the article for more.