Writing, marketing and technology
Introducing Google’s latest feature: Gmail Custom Time.
Just click "Set custom time" from the Compose view. Any email you send to the past appears in the proper chronological order in your recipient’s inbox. You can opt for it to show up read or unread by selecting the appropriate option.
Wait, I’m just checking my inbox and there’s an email from Future-Matthew in it. It says, "Look at your calendar. What day is it?"
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Matthew Stibbe is CEO of Articulate Marketing and Turbine, the easy, online way to deal with office paperwork. He edits Golf Hotel Whiskey and writes the Forbes Aviator column.
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For more merriment, Matthew, check out Google’s new scratch and sniff books and Project Virgle. They’ve been working overtime this year.
Actually this raises the point of another feature of Gmail that’s long overdue (seriously): Future delivery.
Being able to set the time of delivery would be a great help. From the frivolous (practical jokes) to the personal (never forget a birthday) to the serious (embargoed news, final goodby email upon a terminal illness) – I’d love that facility.