Writing, marketing and technology
A rare bottle of wine can cost thousands of pounds. Your own personal Picasso will run to millions. Even lunch at The Fat Duck (probably the best restaurant in the world) costs more than 100 Big Macs.
But the collected works of Shakespeare or a PG Wodehouse novel or the latest issue of The New Yorker costs you the same as it costs the Duke of Westminster. How cool is that?
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Matthew Stibbe is CEO of Articulate Marketing and Turbine, the easy, online way to deal with office paperwork. He edits Golf Hotel Whiskey and writes the Forbes Aviator column.
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Democracy in action…and the world is getting flatter of course
I suppose some stuff lends itself to ubiquity and hence low cost but there will always be some things (normally of a physical nature) that will retain their high value to to exclusivity (real or not) or plain old scarcity. A lot of other stuff, particularly digital is about to feel the back lash of The Long Tail I expect – http://www.randomhouse.co.uk/minisites/longtail/
This semester I’m studying King Richard III.
Someone in the class remarked how, during a visit in France, Shakespeare was the only piece of universal literature he could find, since he didn’t know French.
I love Shakespeare.
Coke. You forgot Coke.
There is a wonderful effect when ideas are shared. The digital marketplace of ideas is changing the world.
I’m with Owen – Shakespeare is awesome!
Now you have me saving up all of my Big Mac money for a lunch at the Fat Duck!
From the other side of the pond – thanks for enlarging the conversation.
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