Comments on: Writing as branding

By: khalifa

khalifa — Thu, 17 Feb 2011 23:17:43 +0000

interesting piece, corporate writing is 100% an important factor for any business if you do not have the correct tone for your audience it can leave you in trouble.

By: Master Dayton

Master Dayton — Tue, 07 Sep 2010 00:40:36 +0000

Very good blog post that covers an important part of the freelance writing career. I think you bring up a very important concept when you mention that branding is huge. Fortunately for me, a joke between me and my future sister-in-law ended up giving me a great name and a great story, and a natural in to branding myself online. But this is a step far too many people miss.

By: Fast, good or cheap. Choose two. — Bad Language

Fast, good or cheap. Choose two. — Bad Language — Tue, 02 Feb 2010 08:16:14 +0000

[...] companies. Good writing leverages the investment made in collateral, websites and ad campaigns. It creates brand differentiation. But if you want these good results, you have to prioritise content. Good copy is not a bolt-on, [...]

By: Finding a corporate voice « brisebois blog

Finding a corporate voice « brisebois blog — Tue, 11 Aug 2009 15:16:46 +0000

[...] via Writing as branding. [...]

By: Spinbox: it’s made of people — Bad Language

Spinbox: it’s made of people — Bad Language — Fri, 24 Jul 2009 08:45:22 +0000

[...] I wrote at some length on this topic in my earlier post: Writing as branding. [...]

By: Full Speed Ahead with Solid Content and Page Copy « Word Bang

Full Speed Ahead with Solid Content and Page Copy « Word Bang — Fri, 12 Sep 2008 07:15:20 +0000

[...] from Bad Language: Writing as Branding [...]

By: David Bowman

David Bowman — Fri, 25 Apr 2008 02:48:24 +0000

Understanding what readers/customers want, need, and expect helps companies develop a strong brand. Thinking of Google, they have captured what their users want, how they use the “product,” and how people use the name and brand “Google.”

By: Rebecca

Rebecca — Wed, 23 Apr 2008 19:05:11 +0000

Very interesting analysis on the Google brand. The shift from advertising to online communications and web 2.0 requires good writing skills in order to engage customers. Grammatical errors will dissuade a customer’s loyalty as the business becomes less credible. Take a look at the blog of the PR Writer Extraordinaire who also talks about the significance of good writing when promoting a business. http://www.prwriterextraordinaire.com/blog.html

By: Elizabeth McCaffrey

Elizabeth McCaffrey — Thu, 03 Apr 2008 14:58:41 +0000

For companies that consider “employees” their best sales people, this article should be required reading. Advancing your business writing advances you in business by reinforcing your company’s brand integrity. Plain English, brand-sensitive, and customer focused.

Thanks for a great article — want to share with my adult students.

By: Steve Ellis

Steve Ellis — Thu, 03 Apr 2008 09:52:44 +0000

Which matters most actions or words?…

Up against it today. So, not much time to comment on these stories that caught my eye recently…….