Comments on: Writing as branding http://www.badlanguage.net/writing-as-branding How to communicate Fri, 09 Jan 2009 15:32:50 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Full Speed Ahead with Solid Content and Page Copy « Word Bang http://www.badlanguage.net/writing-as-branding/comment-page-1#comment-454868 Full Speed Ahead with Solid Content and Page Copy « Word Bang Fri, 12 Sep 2008 07:15:20 +0000 http://www.badlanguage.net/writing-as-branding#comment-454868 [...] from Bad Language: Writing as Branding [...] [...] from Bad Language: Writing as Branding [...]

]]> By: David Bowman http://www.badlanguage.net/writing-as-branding/comment-page-1#comment-399513 David Bowman Fri, 25 Apr 2008 02:48:24 +0000 http://www.badlanguage.net/writing-as-branding#comment-399513 Understanding what readers/customers want, need, and expect helps companies develop a strong brand. Thinking of Google, they have captured what their users want, how they use the "product," and how people use the name and brand "Google." Understanding what readers/customers want, need, and expect helps companies develop a strong brand. Thinking of Google, they have captured what their users want, how they use the “product,” and how people use the name and brand “Google.”

]]> By: Rebecca http://www.badlanguage.net/writing-as-branding/comment-page-1#comment-398894 Rebecca Wed, 23 Apr 2008 19:05:11 +0000 http://www.badlanguage.net/writing-as-branding#comment-398894 Very interesting analysis on the Google brand. The shift from advertising to online communications and web 2.0 requires good writing skills in order to engage customers. Grammatical errors will dissuade a customer’s loyalty as the business becomes less credible. Take a look at the blog of the PR Writer Extraordinaire who also talks about the significance of good writing when promoting a business. http://www.prwriterextraordinaire.com/blog.html Very interesting analysis on the Google brand. The shift from advertising to online communications and web 2.0 requires good writing skills in order to engage customers. Grammatical errors will dissuade a customer’s loyalty as the business becomes less credible. Take a look at the blog of the PR Writer Extraordinaire who also talks about the significance of good writing when promoting a business. http://www.prwriterextraordinaire.com/blog.html

]]> By: Elizabeth McCaffrey http://www.badlanguage.net/writing-as-branding/comment-page-1#comment-388990 Elizabeth McCaffrey Thu, 03 Apr 2008 14:58:41 +0000 http://www.badlanguage.net/writing-as-branding#comment-388990 For companies that consider "employees" their best sales people, this article should be required reading. Advancing your business writing advances you in business by reinforcing your company's brand integrity. Plain English, brand-sensitive, and customer focused. Thanks for a great article -- want to share with my adult students. For companies that consider “employees” their best sales people, this article should be required reading. Advancing your business writing advances you in business by reinforcing your company’s brand integrity. Plain English, brand-sensitive, and customer focused.

Thanks for a great article — want to share with my adult students.

]]> By: Steve Ellis http://www.badlanguage.net/writing-as-branding/comment-page-1#comment-388883 Steve Ellis Thu, 03 Apr 2008 09:52:44 +0000 http://www.badlanguage.net/writing-as-branding#comment-388883 <strong>Which matters most actions or words?...</strong> Up against it today. So, not much time to comment on these stories that caught my eye recently....... Which matters most actions or words?…

Up against it today. So, not much time to comment on these stories that caught my eye recently…….

]]> By: ProofHQ - Product Blog » Blog Archive » What is a brand? http://www.badlanguage.net/writing-as-branding/comment-page-1#comment-388211 ProofHQ - Product Blog » Blog Archive » What is a brand? Tue, 01 Apr 2008 17:20:40 +0000 http://www.badlanguage.net/writing-as-branding#comment-388211 [...] Stibbe at Bad Language has blogged about the part that great writing plays in branding.  See here.  To quote: I believe that writing is a fundamental part of a brand. Finding a corporate voice and [...] [...] Stibbe at Bad Language has blogged about the part that great writing plays in branding.  See here.  To quote: I believe that writing is a fundamental part of a brand. Finding a corporate voice and [...]

]]> By: Mat http://www.badlanguage.net/writing-as-branding/comment-page-1#comment-388138 Mat Tue, 01 Apr 2008 14:30:26 +0000 http://www.badlanguage.net/writing-as-branding#comment-388138 Matthew Great inspirational piece. And just as I was reviewing the ProofHQ site copy. SwissMiss just highlighted how "real" the copy is on the WuFoo site (http://swissmiss.typepad.com/weblog/2008/03/wufoo-ui-that-r.html). I made a note to self: don't be such a stuffy, corporate dullard. Write real words for real people. Matthew

Great inspirational piece. And just as I was reviewing the ProofHQ site copy. SwissMiss just highlighted how “real” the copy is on the WuFoo site (http://swissmiss.typepad.com/weblog/2008/03/wufoo-ui-that-r.html).

I made a note to self: don’t be such a stuffy, corporate dullard. Write real words for real people.

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