Word bloat and privacy policies

by Matthew Stibbe on May 18, 2010

How many words do you need to say ‘we will protect your privacy’? Five if that is your real intention. However, if you want to make money, you need a lot more, as these graphics from the NY Times show. (Hat tip: Steve Clayton.)

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    { 7 comments… read them below or add one }

    Christopher May 18, 2010 at 3:22 pm

    Wow, just wow. lol. Interesting data though.
    .-= Christopher´s last blog ..3 Examples of How a Story Can Help Sell a Product =-.

    Reply

    Christopher Prince Boucher May 19, 2010 at 3:03 am

    Those graphs do not really show anything other than what happens when you scale. The New York Times along with the rest of the corporations are going to lose their control and ownership of the publics distribution channels.

    This is where the national smear campaigns occur. Good luck, but Facebook is here to stay. New York Times is dead.
    .-= Christopher Prince Boucher´s last blog ..Facebook F8 on Open Graph, Instantly Social, and Simple Platform =-.

    Reply

    Harry Rate April 10, 2011 at 10:33 pm

    I remember when DoubleClick was the center or the universe. Anyone here still use AltaVista?

    I wouldn’t write of the New York Times just yet. Facebook on the otherhand. Most people I know are using it less and less.

    Reply

    Chris | Martial Development May 21, 2010 at 2:19 am

    That’s a fascinating graphic, but it is missing one critical piece of information.

    The current NYTimes privacy policy is approximately 4700 words.
    .-= Chris | Martial Development´s last blog ..Google’s False Confessions =-.

    Reply

    Matthew Stibbe May 21, 2010 at 7:23 am

    Ha ha! Perfect. Thanks for that. How ironic. Matthew

    Reply

    Tammi Kibler May 28, 2010 at 3:01 pm

    If I make my privacy policy longer will I make more money?
    .-= Tammi Kibler´s last blog ..Four Mistakes Sarah Ferguson Can Teach Writers to Avoid =-.

    Reply

    Matthew Stibbe May 28, 2010 at 3:24 pm

    If only it were that simple! :)

    Reply

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