Why I capitalise LEGO

by Matthew Stibbe on October 20, 2008

image LEGO has been a constant theme in my life. As a child, it was pretty much all I played with until I got my first computer (a ZX81). As an adult, my old games company developed several pieces of software for LEGO (Loco, Stunt Rally, Droid Construction Kit). One odd side-effect of all this is that I habitually type LEGO in capital letters as per their brand guidelines.

As part of my work with LEGO, I visited the Ideas House in Billund where LEGO store every set ever built. I had completely forgotten about that trip until I saw this post on Gizmodo, which is a pretty good description of the place with pictures.

I remember going round the exhibits and archive and seeing one set, a sort of space rocket launch centre, that my father had given to me when I was three or four years old. It was a Proustian moment with the LEGO bricks standing in for a madelaine. It unlocked many happy memories. But alas, no novel.

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