Comments on: Why good writers (occasionally) produce bad copy?

By: Bad Language / How to budget for, plan and measure writing output

Bad Language / How to budget for, plan and measure writing output — Tue, 10 Jun 2008 07:40:40 +0000

[...] Learn to work well with writers. A little understanding goes a long way. See my article: Working with writers. It also helps to understand what causes good writers to produce bad copy. [...]

By: Bad Language / Roger wilco over and out

Bad Language / Roger wilco over and out — Mon, 29 Oct 2007 07:50:33 +0000

[...] Why good writers (occasionally) produce bad copy [...]

By: Spreading the Words | Word Sell, Inc.

Spreading the Words | Word Sell, Inc. — Fri, 31 Aug 2007 18:59:06 +0000

[...] Matthew Stibbe lists the reasons why bad copy sees the light of day. Many of his points apply equally well to marketing and advertising initiatives as a whole. [...]

By: Bad Language / Oops, I don’t think they meant to say that

Bad Language / Oops, I don’t think they meant to say that — Mon, 30 Jul 2007 11:11:57 +0000

[...] Related posts on this blog: Why good writers (occasionally) produce bad copy? [...]

By: Karmic Birdseed

Karmic Birdseed — Fri, 06 Jul 2007 20:00:25 +0000

Thanks Matthew. There are some great thoughts in this post, and some points that will cause many a copywriter to sigh and commiserate.

By: Donor Power Blog

Donor Power Blog — Tue, 23 Jan 2007 16:02:46 +0000

Where does good copy come from?…

Good copy is a precious and powerful thing. It crystallizes your thinking. It clarifies your goals. It mobilizes others to join you. Given all the good things well-written copy can do, why do we see so little of it in…

By: Lee Hopkins: Better Communication Results - business communication, online, blog and podcast consultant

Tue, 09 Jan 2007 13:23:27 +0000

[...] Why good writers (occasionally) produce bad copy Stibbe again, this time with some classic examples of why even the best of us sometimes stuff up (tags: stibbe writing copy communications business) [...]

By: Robert

Robert — Mon, 08 Jan 2007 14:29:22 +0000

Now if only I could get my brain to ‘brief’ my keyboard finger (yes, singular) and get it to type out glorious copy. But I guess we know where the problem lies. Yes, you guessed it right.

By: Sherrilynne Starkie

Sherrilynne Starkie — Fri, 05 Jan 2007 23:12:31 +0000

Good list Matthew. I haven’t heard about ’sharpening the saw’ since about 1995! But still, the theory holds as true as ever. Thanks!

By: eric wright

eric wright — Thu, 04 Jan 2007 18:13:22 +0000

I would add “Tinkering” to the list. There are times when the writer just needs to stop tinkering. Minutia kills.