Comments on: Why good writers (occasionally) produce bad copy?

By: Matthew Stibbe

Matthew Stibbe — Mon, 22 Feb 2010 16:59:58 +0000

@Bridget @Birdseed It’s so true. Even if you don’t want to believe it. Sometimes clients wind me up something rotten but then I realise it’s me winding myself up. So what if I have an annoying client? Silly me for not being a better supplier! (Or firing them.)

By: Bridget

Bridget — Mon, 22 Feb 2010 16:57:15 +0000

I’m with Birdseed, Michael. You’ve summed it up so well I’m sighing into my tea! And the kicker is that after all the retracing of steps and sorting out of intruders, there’s still just one person who can fix dead copy: the writer responsible.

By: Writers are from Mars, Clients are from Venus — Bad Language

Writers are from Mars, Clients are from Venus — Bad Language — Tue, 17 Nov 2009 07:18:12 +0000

[...] See also: Why good writers (occasionally) produce bad copy [...]

By: Bad Language / How to budget for, plan and measure writing output

Bad Language / How to budget for, plan and measure writing output — Tue, 10 Jun 2008 07:40:40 +0000

[...] Learn to work well with writers. A little understanding goes a long way. See my article: Working with writers. It also helps to understand what causes good writers to produce bad copy. [...]

By: Bad Language / Roger wilco over and out

Bad Language / Roger wilco over and out — Mon, 29 Oct 2007 07:50:33 +0000

[...] Why good writers (occasionally) produce bad copy [...]

By: Spreading the Words | Word Sell, Inc.

Spreading the Words | Word Sell, Inc. — Fri, 31 Aug 2007 18:59:06 +0000

[...] Matthew Stibbe lists the reasons why bad copy sees the light of day. Many of his points apply equally well to marketing and advertising initiatives as a whole. [...]

By: Bad Language / Oops, I don’t think they meant to say that

Bad Language / Oops, I don’t think they meant to say that — Mon, 30 Jul 2007 11:11:57 +0000

[...] Related posts on this blog: Why good writers (occasionally) produce bad copy? [...]

By: Karmic Birdseed

Karmic Birdseed — Fri, 06 Jul 2007 20:00:25 +0000

Thanks Matthew. There are some great thoughts in this post, and some points that will cause many a copywriter to sigh and commiserate.

By: Donor Power Blog

Donor Power Blog — Tue, 23 Jan 2007 16:02:46 +0000

Where does good copy come from?…

Good copy is a precious and powerful thing. It crystallizes your thinking. It clarifies your goals. It mobilizes others to join you. Given all the good things well-written copy can do, why do we see so little of it in…

By: Lee Hopkins: Better Communication Results - business communication, online, blog and podcast consultant

Tue, 09 Jan 2007 13:23:27 +0000

[...] Why good writers (occasionally) produce bad copy Stibbe again, this time with some classic examples of why even the best of us sometimes stuff up (tags: stibbe writing copy communications business) [...]