Comments on: When case studies go wrong http://www.badlanguage.net/when-case-studies-go-wrong How to communicate Tue, 07 Oct 2008 08:12:23 +0000 http://wordpress.org/?v=2.6.2 By: Golden Practices http://www.badlanguage.net/when-case-studies-go-wrong#comment-306328 Golden Practices Sun, 11 Nov 2007 04:50:02 +0000 http://www.badlanguage.net/?p=186#comment-306328 <strong>Writing Great Case Studies or "Customer Evidence"...</strong> We know that claiming ourselves to be 'all that' is pretty meaningless. And someone else claiming it, or implying it by working successfully with us, has much more credibility. An effective way to get this across is to tell stories about what we can ... Writing Great Case Studies or “Customer Evidence”…

We know that claiming ourselves to be ‘all that’ is pretty meaningless. And someone else claiming it, or implying it by working successfully with us, has much more credibility. An effective way to get this across is to tell stories about what we can …

]]> By: Bad Language / Why good writers (occasionally) produce bad copy? http://www.badlanguage.net/when-case-studies-go-wrong#comment-25982 Bad Language / Why good writers (occasionally) produce bad copy? Thu, 04 Jan 2007 18:26:30 +0000 http://www.badlanguage.net/?p=186#comment-25982 [...] Dirty briefs. Luckily, I’ve only had a few pieces go off the rails.  In each case, I can trace the problem back to an unclear, or non-existent, brief. Remedy: mutual understanding between client and writer is essential and a brief is how you get it. [...] [...] Dirty briefs. Luckily, I’ve only had a few pieces go off the rails.  In each case, I can trace the problem back to an unclear, or non-existent, brief. Remedy: mutual understanding between client and writer is essential and a brief is how you get it. [...]

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