Since I’m being mean to PR companies this week, I had to mention something that happened to me in April.
I was writing a supplement for The Independent about eBay. I had put out a request on ResponseSource to find companies who used eBay in their business and a certain PR firm got in touch to say their client was the perfect case study.
We booked up an interview with the boss.
I rang him. His secretary tracked him down and put the call through. He said:
You *%£$!”s. eBay has all the ethics of a barrow boy with kleptomania. I don’t know why you’re calling me. I don’t want to speak you. You’re the scum of the Earth. Now, f*** off!
Or something like that. I stopped taking notes after the first two words. He hung up on me.
Why did he agree to do the interview? Why did his PR firm put him forward?
I would have thought that after this call either he would sack his PR firm or his PR firm would resign the account.