Nielsen, a market research company finds, reports that the heavy Twitter users make up 7 percent of the Twitter audience but spend 70 percent of the total time devoted to Twitter by the audience as a whole. In other words, it’s a whorehouse where the whores screw each other and not the customers. (Hat tip: Mashable.)
What does this mean for marketing folk. First, sniper the Twitterati and don’t try to shotgun the Tweeple en masse. Second, target your messages for heavy users; it’s Digg not Facebook. Third, what the Twitter-mavens recommend is good for you: participate, communicate, reach out, follow, retweet and be part of the Twitter community.
My own results may be interesting. For the two personal blogs that I run, I get a fair amount of traffic to this site via Twitter (it’s my number seven referrer) but it doesn’t figure in the top ten for Golf Hotel Whiskey.
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