The top ten lies of PR companies

Inspired by Guy Kawasaki’s blog entry, “The top ten lies of venture capitalists,” I decided to analyse the behaviour of PR companies. It didn’t take long to come up with ten good ‘uns.

Note that not all PR companies are skunks. If you find a decent one, let me know.

  1. “I’ll get back to you later today” = I’ll wait until you nag me or I’m going to be distracted by the next person on the phone.
  2. “I’m just having a bit of trouble finding Joe Bloggs” = I forgot to tell him about the interview and now his secretary is trying to pull him out of a meeting.
  3. “I’ve read lots of your work” = Who are you again?
  4. “Just drop me an email with the outline and I’ll set up the interviews” = I didn’t bother to listen to what you just said or take any notes. If you spoon feed me all the information by email, I may do something.
  5. “When’s your deadline?” = I’ll make sure to call you back the day after.
  6. “Can you let me have your number?” = I’ll lose it and won’t be able to call you when I really have to but until then I’ll call you whenever you’re on deadline or sleeping and ask if you received the press release I just sent you.
  7. “We’re organising a press trip to San Francisco, would you like to come?” = We’re going to cancel the trip a month beforehand but we’ll only tell you the week before you expected to go and only after you’ve sold in two articles. You know who you are! Be very ashamed. (I’ll name the guilty parties to anyone who buys me a beer).
  8. “Our client is perfect for your article” = what are you writing about? I’m sure he can find something to say about information security in the nuclear power industry.
  9. “Let’s have lunch” = I can bill my client and go somewhere nicer than Pret.
  10. “I’ll come along for the interview. It’s a good chance to get to know the client’s business better.” = I can bill them for the time I spend listening into your dreary interview and it beats cold calling journalists for two hours.

9 Responses to The top ten lies of PR companies

  1. Ms.A February 11, 2008 at 7:05 pm #

    Hilarious. My major is actually public relations but my background experience as a journalist will NOT allow me to do other journalist like that. It’s just wrong and shouts “TRAITOR.” haha

    Thank you for this. :)

  2. David October 10, 2012 at 7:49 am #

    “Note that not all PR companies are skunks. If you find a decent one, let me know.” – Classic!

Trackbacks/Pingbacks

  1. Bad Language / The top ten lies of writers - September 29, 2006

    […] I wrote before about the top ten lies of PR companies and Guy Kawasaki has done a couple of excellent pieces about VC lies and entrepreneur lies.  In the same spirit, here are the top ten lies of writers: […]

  2. PR (&) Innovation » Blog Archive » Ho scoperto un blog - March 18, 2007

    […] Articulate Marketing. Ci sono diversi post interessanti, che vale la pena leggere, come questo che elenca le 10 bugie più frequenti delle agenzie di relazioni pubbliche. convert this post to […]

  3. Do PR companies understand blogs yet? — Bad Language - September 30, 2009

    […] a recovering journalist I have a pretty low opinion of PR firms. (See The top ten lies of PR companies and How to annoy a journalist.) However, there are some good ones out there and I know that some of […]

  4. What’s the best way to follow up an email press release? - Bad Language - March 4, 2010

    […] they are very common in the PR industry. See my earlier articles: How to annoy a journalist and Top ten lies of PR companies for extensive ranting on the […]

  5. When writing PR for an anti-spam firm, don’t spam - Bad Language - August 2, 2010

    […] The top ten lies of PR companies […]

  6. The top ten lies of copywriters | Bad Language - September 12, 2013

    […] lies of venture capitalists and the top ten lies of entrepreneurs. I’ve written here before about the top ten lies of PR companies. In this light-hearted spirit, here are the top ten lies of copywriters. And no, we’ve never used […]

  7. 62 Ways to Improve Your Press Releases - bingadsapi - Site Home - MSDN Blogs - December 9, 2013

    […] Work harder. Don’t assume an adversarial position. Don’t stoop to their level. (See The top ten lies of PR companies.) Trust me; you’ll get back what you put […]

Leave a Reply