Don’t brave content marketing alone. Involve your client and content creation partners from the get-go to take full advantage of content marketing.
Tag Archives | Writing
This post goes beyond tone of voice basics: its all about that extra edge; the je ne said quois that will get people talking about Apple, Google and you.
Marketing isn’t what you think it is. Read our surprising marketing insights about trust, storytelling, relationship building and courage.
Good writing can’t be rushed with a tight deadline, but with the right planning and the right partner you’ll get the copy you want on time, every time.
Here at Articulate, we’re punctuation minimalists. Learn how to cut back on unnecessary punctuation and help your readers.
We love tools that help writers get better. The Hemingway app highlights complex sentences, complex words, adverbs and passive sentences. Read our review.
Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
With visitors usually spending less than 20 seconds on your website, you need sparkling copy to entice traffic and stimulate the right website conversions.
The first step to effective proofreading is creating a proofreading checklist. But if you don’t have time to make your own, then feel free to use ours.
Good case studies win business. Having written hundreds of case studies, we know a thing or two about what works and what doesn’t.