Content marketing requires more than words. You need to know who’s read what, when and why if you want win over leads and customers. We use HubSpot to help.
Tag Archives | Writing
Marketing professionals need professional writers. We’re more than word monkeys: we get inside your buyers’ heads and deliver content they want to read.
Check out The Devil’s Marketing Dictionary for a cynical, wry definition of marketing, PR and sales.
Don’t brave content marketing alone. Involve your client and content creation partners from the get-go to take full advantage of content marketing.
This post goes beyond tone of voice basics: its all about that extra edge; the je ne said quois that will get people talking about Apple, Google and you.
Marketing isn’t what you think it is. Read our surprising marketing insights about trust, storytelling, relationship building and courage.
Good writing can’t be rushed with a tight deadline, but with the right planning and the right partner you’ll get the copy you want on time, every time.
Here at Articulate, we’re punctuation minimalists. Learn how to cut back on unnecessary punctuation and help your readers.
We love tools that help writers get better. The Hemingway app highlights complex sentences, complex words, adverbs and passive sentences. Read our review.
Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.