This post goes beyond tone of voice basics: its all about that extra edge; the je ne said quois that will get people talking about Apple, Google and you.
Tag Archives | Words
Here at Articulate, we’re punctuation minimalists. Learn how to cut back on unnecessary punctuation and help your readers.
We love tools that help writers get better. The Hemingway app highlights complex sentences, complex words, adverbs and passive sentences. Read our review.
With visitors usually spending less than 20 seconds on your website, you need sparkling copy to entice traffic and stimulate the right website conversions.
The first step to effective proofreading is creating a proofreading checklist. But if you don’t have time to make your own, then feel free to use ours.
Good case studies win business. Having written hundreds of case studies, we know a thing or two about what works and what doesn’t.
Do people want to sign up to YOUR email marketing campaigns? Here’s one that works brilliantly. See how ‘You Need a Budget’ crafted an email content marketing campaign that people *want* to sign up for.
Writing intoxicating content means knowing your reader and yourself intimately. This post explains how and why personas are the best way to do just that.
Who put the lawyers in charge of writing signs anyway? And what does this legalese actually mean?
Some classic signs, newspaper designs and posters with the odd typo that render them accidentally hilarious. Don’t make the same mistakes!