Ever heard of the 10 commandments? The seven wonders of the world? Quite. We list the top lists in history. Find out why they work and how to write them better.
Tag Archives | Words
Lists of features don’t sell. Surprising, specific stories do. Discover why stories work and how to turn your unique selling points into successful stories.
Check out The Devil’s Marketing Dictionary for a cynical, wry definition of marketing, PR and sales.
This post goes beyond tone of voice basics: its all about that extra edge; the je ne said quois that will get people talking about Apple, Google and you.
Here at Articulate, we’re punctuation minimalists. Learn how to cut back on unnecessary punctuation and help your readers.
We love tools that help writers get better. The Hemingway app highlights complex sentences, complex words, adverbs and passive sentences. Read our review.
With visitors usually spending less than 20 seconds on your website, you need sparkling copy to entice traffic and stimulate the right website conversions.
The first step to effective proofreading is creating a proofreading checklist. But if you don’t have time to make your own, then feel free to use ours.
Good case studies win business. Having written hundreds of case studies, we know a thing or two about what works and what doesn’t.
Do people want to sign up to YOUR email marketing campaigns? Here’s one that works brilliantly. See how ‘You Need a Budget’ crafted an email content marketing campaign that people *want* to sign up for.