With visitors usually spending less than 20 seconds on your website, you need sparkling copy to entice traffic and stimulate the right website conversions.
Tag Archives | Words
The first step to effective proofreading is creating a proofreading checklist. But if you don’t have time to make your own, then feel free to use ours.
Good case studies win business. Having written hundreds of case studies, we know a thing or two about what works and what doesn’t.
Do people want to sign up to YOUR email marketing campaigns? Here’s one that works brilliantly. See how ‘You Need a Budget’ crafted an email content marketing campaign that people *want* to sign up for.
Writing intoxicating content means knowing your reader and yourself intimately. This post explains how and why personas are the best way to do just that.
Who put the lawyers in charge of writing signs anyway? And what does this legalese actually mean?
Some classic signs, newspaper designs and posters with the odd typo that render them accidentally hilarious. Don’t make the same mistakes!
I get dozens of spam emails a week from PR firms. PR people – read this and find out how to use emails more effectively.
You’ve been told to write a report and there you are staring at a blank screen. Follow these quick tips that simplify report writing and feel a lot better.
Writing is not magic. Think writer’s block exists? Think again. Although it’s long been surrounded by myths, writing professionally is a job like any other.