Underperforming website? The temptation is to do a website redesign and start again from scratch. Resist! There are smarter alternatives.
Tag Archives | WordPress
When you write, you’re working for the reader. Not your boss and not yourself. This is why readability metrics can be helpful. They are a tool to get past your ego and management pressure to write badly. This article explains how they work and gives useful links to readability tools for Word, WordPress, Google, website and free text analysis.
Design means many things and involves all sorts of people and ideas: here are just a few of the best from the web.
A veritable alphabet of better writing. 26 tips for inspiration, guidance and encouragement.
If you have a WordPress blog and you have more than one contributor, you *need* Edit Flow. It’s freaking awesome. This post has screenshots and a brief description of the functionality in this free plug-in.
I discovered Google Content Experiments a couple of weeks ago. If, like me, you’re already using Google Analytics and tracking conversion rates, it’s incredibly easy to set up A/B tests. Hypothesis I wanted to test a common hypothesis about short copy. For example, Jakob Nielsen’s research says that visitors read about 20% of the text on […]
Online applications give me a competitive edge. I want to be a ‘big little company’ with the same (or better) IT capabilities as the biggest of my clients. I try to make the maximum use of online applications because they let me deploy new capabilities quickly without adding to my IT or admin burdens. This […]
There are more than 600 posts on this site and hundreds of comments. I’d like to build on this so I’ve added some new features to Bad Language: A Popular Posts page that shows the top five posts in each category. It updates automatically, to reflect the latest visitor stats. Improved social bookmarking. If you […]