When you write, you’re working for the reader. Not your boss and not yourself. This is why readability metrics can be helpful. They are a tool to get past your ego and management pressure to write badly. This article explains how they work and gives useful links to readability tools for Word, WordPress, Google, website and free text analysis.
Tag Archives | WordPress
Best of the web on design
Design means many things and involves all sorts of people and ideas: here are just a few of the best from the web.
A-Z of better writing
A veritable alphabet of better writing. 26 tips for inspiration, guidance and encouragement.
How to manage multi-author WordPress blogs with Edit Flow
If you have a WordPress blog and you have more than one contributor, you *need* Edit Flow. It’s freaking awesome. This post has screenshots and a brief description of the functionality in this free plug-in.
Real-world A/B testing proves that shorter copy converts better
I discovered Google Content Experiments a couple of weeks ago. If, like me, you’re already using Google Analytics and tracking conversion rates, it’s incredibly easy to set up A/B tests. Hypothesis I wanted to test a common hypothesis about short copy. For example, Jakob Nielsen’s research says that visitors read about 20% of the text on [...]
40 essential online apps for freelancers
Online applications give me a competitive edge. I want to be a ‘big little company’ with the same (or better) IT capabilities as the biggest of my clients. I try to make the maximum use of online applications because they let me deploy new capabilities quickly without adding to my IT or admin burdens. This [...]
About
Matthew Stibbe is CEO of Articulate Marketing, Articulate Training and Turbine, the easy, online way to deal with office paperwork. He writes about flying on Golf Hotel Whiskey and Forbes.
New blog features – popular posts, comment love
There are more than 600 posts on this site and hundreds of comments. I’d like to build on this so I’ve added some new features to Bad Language: A Popular Posts page that shows the top five posts in each category. It updates automatically, to reflect the latest visitor stats. Improved social bookmarking. If you [...]
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