Once you get to grips with the basics of content marketing, the business case really speaks for itself. Understand the fundamentals with these ten diagrams.
Tag Archives | Tips
Sales and marketing are like a pair of siblings: constantly at war but so much stronger when they work together. Here are 6 tips to help you call a truce.
These are the 10 content marketing blogs you need to follow to get the inside track on inbound. Conversions, analytics, copywriting secrets – it’s all here.
Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
With visitors usually spending less than 20 seconds on your website, you need sparkling copy to entice traffic and stimulate the right website conversions.
Inbound content marketing costs less, sells more and makes it easier to measure marketing results. Find out how to build a business case for content marketing.
The first step to effective proofreading is creating a proofreading checklist. But if you don’t have time to make your own, then feel free to use ours.
Good case studies win business. Having written hundreds of case studies, we know a thing or two about what works and what doesn’t.
Most writers are locked in an eternal battle against deadlines, but clients have the power to ensure they get a timely turnaround from their copywriters at work.
Thinking about hiring a freelance writer? Get first hand insight on the key points of keeping a writer relationship healthy and thriving.