Good headline proving elusive? Let us teach you the the secrets of catchy headlines.
Tag Archives | SEO
Your online content affects the perception customers and other businesses have of you. Take the time to instantly improve online content with these tips.
A landing page talks your customers’ language and presents them with a clear call to action. It’s a brilliant marketing tool, but only if you get it right.
Our informal and insightful talk on writing for the web reveals our professional writing secrets. Come, grab a drink and learn how to get your site to sell.
The best of the web on social media writing. Writing about, for and on those sites of collective conversation we so often call home.
A few fascinating, instructive and thought-provoking posts from around the web, all about copywriting and content marketing.
Writing copy that is easy to read, understand and remember is good for business. It respects your readers and increases your impact. But it also improves your SEO. You can see how Google assesses different site’s readability using advanced search. In the reading level results filter, select ‘annotate results with reading levels’. You can then […]
If you are a blogger or a journalist, check out Google Authorship. It’s a way to link your articles with your Google+ profile so that your profile gets included in Google search and people can find other articles by you. It also gives you analytics for your content in search. On the face of it, […]
Concise, objective (not hyped), scannable text is easier to read online and readers prefer it, according to research by Jakob Nielsen and others. I talk about this a lot on my blog, Bad Language, and I run training courses in it for Microsoft and others. But, like a doctor who smokes, it is sometimes hard […]
I’ve been reading through the CMO Council’s State of Marketing Report. It is a survey of 600 marketing folk in 110 countries and it reveals some interesting intentions: Improve customer segmentation and targeting (64 percent) Setting clear goals and tracking deliverables (60 percent) Investing in digital demand generation programs (43 percent) Further qualifying and tracking […]