Writing, marketing and technology
Concise, objective (not hyped), scannable text is easier to read online and readers prefer it, according to research by Jakob Nielsen and others. I talk about this a lot on my blog, Bad Language, and I run training courses in it for Microsoft and others. But, like a doctor who smokes, it is sometimes hard [...]
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I’ve been reading through the CMO Council’s State of Marketing Report. It is a survey of 600 marketing folk in 110 countries and it reveals some interesting intentions: Improve customer segmentation and targeting (64 percent) Setting clear goals and tracking deliverables (60 percent) Investing in digital demand generation programs (43 percent) Further qualifying and tracking [...]
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I went live with my new company website last week (although I still need to write copy for a few pages). I’m really pleased with the result – it’s shiny and a big improvement over the previous version – but it’s been a struggle and I learned a few things along the way which may [...]
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Online applications give me a competitive edge. I want to be a ‘big little company’ with the same (or better) IT capabilities as the biggest of my clients. I try to make the maximum use of online applications because they let me deploy new capabilities quickly without adding to my IT or admin burdens. This [...]
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Less than a year after I started Bad Language, it’s still a surprise to me that a) it’s been as successful as it has been and b) people now ask me for advice about starting a blog. Equally, nobody told me the whole thing would be so much fun. Anyhow, I was asked again for [...]
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Matthew Stibbe is CEO of Articulate Marketing and Turbine, the easy, online way to deal with office paperwork. He edits Golf Hotel Whiskey and writes the Forbes Aviator column.
Check out my new, free eBook, 30 Days to Better Business Writing, 71 pages of expert tips and advice to make you a better writer. Available on Kindle, paper and free online.