The best of the web on social media writing. Writing about, for and on those sites of collective conversation we so often call home.
Tag Archives | SEO
A few fascinating, instructive and thought-provoking posts from around the web, all about copywriting and content marketing.
Writing copy that is easy to read, understand and remember is good for business. It respects your readers and increases your impact. But it also improves your SEO. You can see how Google assesses different site’s readability using advanced search. In the reading level results filter, select ‘annotate results with reading levels’. You can then [...]
If you are a blogger or a journalist, check out Google Authorship. It’s a way to link your articles with your Google+ profile so that your profile gets included in Google search and people can find other articles by you. It also gives you analytics for your content in search. On the face of it, [...]
Concise, objective (not hyped), scannable text is easier to read online and readers prefer it, according to research by Jakob Nielsen and others. I talk about this a lot on my blog, Bad Language, and I run training courses in it for Microsoft and others. But, like a doctor who smokes, it is sometimes hard [...]
I’ve been reading through the CMO Council’s State of Marketing Report. It is a survey of 600 marketing folk in 110 countries and it reveals some interesting intentions: Improve customer segmentation and targeting (64 percent) Setting clear goals and tracking deliverables (60 percent) Investing in digital demand generation programs (43 percent) Further qualifying and tracking [...]
I went live with my new company website last week (although I still need to write copy for a few pages). I’m really pleased with the result – it’s shiny and a big improvement over the previous version – but it’s been a struggle and I learned a few things along the way which may [...]
Online applications give me a competitive edge. I want to be a ‘big little company’ with the same (or better) IT capabilities as the biggest of my clients. I try to make the maximum use of online applications because they let me deploy new capabilities quickly without adding to my IT or admin burdens. This [...]
Nearly every business has a website and we all know that Google (and to a much lesser extent Yahoo!, Bing and other search engines) help people find products and services they want. The challenge is to make sure that when people look for a business like yours, they actually find your business and not a [...]
Less than a year after I started Bad Language, it’s still a surprise to me that a) it’s been as successful as it has been and b) people now ask me for advice about starting a blog. Equally, nobody told me the whole thing would be so much fun. Anyhow, I was asked again for [...]