Writing, marketing and technology
I originally wrote this as a guest post for MarketingProfs.com. There is no law that says small firms can only do business with other small firms. If you can get your foot in the door, working for Fortune 500 companies is the smart way to grow a profitable marketing firm. This article is about one [...]
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Like most men, I view clothes shopping as a necessary evil. Something to be done once every few years to replace clothes that have worn out. Sometimes my wife organises an intervention and appoints one of her friends to drag me round the shops and buy smart clothes (thanks Katie). In short, I’m not [...]
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Why use CRM? Freelance writers need to do the same kind of marketing that big companies do: Keeping track of prospective clients Monitoring current projects and deadlines Developing new relationships Making sure nothing slips through the cracks (See my article 27 proven freelance marketing tips for more advice on small business marketing.) Overview Big companies [...]
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Britain’s National Health Service is Microsoft’s biggest single client. It is a huge organisation – the third biggest employer in the world after the Chinese People’s Liberation Army and the Indian Railway – and it is a prodigious consumer of IT. My friend John Coulthard is Director of Healthcare at Microsoft UK. His team has [...]
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FreelanceSwitch, a cool site for anyone who works for themselves, has a good post today about free marketing tactics for freelancers. (See also Meryl.net’s post on the same topic.) I wanted to add to the list with a few things that have worked for me. The daily pitch. Marketing consists of building a relationship with [...]
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Matthew Stibbe is CEO of Articulate Marketing and Turbine, the easy, online way to deal with office paperwork. He edits Golf Hotel Whiskey and writes the Forbes Aviator column.
Check out my new, free eBook, 30 Days to Better Business Writing, 71 pages of expert tips and advice to make you a better writer. Available on Kindle, paper and free online.