I was in Barcelona at the end of last year and my wife found this amazing little exhibition about Ferran Adrià. It really got me thinking. (There’s a nice online catalogue in English and it’s open until February if you get a chance to see it.) It showed the evolution of the restaurant and then [...]
Tag Archives | Restaurants
What can writers learn from menus?
I like eating out. But I find restaurants are among the worst when it comes to clear communication. For example, I wrote an article ‘Why are restaurant websites so awful?’ a while ago. (The glorious exception is Monmouth Coffee.) Now, I have noticed a trend for restaurants to pack menus with words that no diner [...]
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About
Matthew Stibbe is CEO of Articulate Marketing, Articulate Training and Turbine, the easy, online way to deal with office paperwork. He writes about flying on Golf Hotel Whiskey and Forbes.

