The passive voice is indirect and hard to read. The active voice is better. Read on to find out why, and learn to keep your writing active.
Tag Archives | Readability
Ever heard of the 10 commandments? The seven wonders of the world? Quite. We list the top lists in history. Find out why they work and how to write them better.
Marketing professionals need professional writers. We’re more than word monkeys: we get inside your buyers’ heads and deliver content they want to read.
Here at Articulate, we’re punctuation minimalists. Learn how to cut back on unnecessary punctuation and help your readers.
We love tools that help writers get better. The Hemingway app highlights complex sentences, complex words, adverbs and passive sentences. Read our review.
Here at Articulate Plaza, we love good design, good typography and readable text. We’ve ranted about Comic Sans but now there’s a replacement: Comic Neue.
With visitors usually spending less than 20 seconds on your website, you need sparkling copy to entice traffic and stimulate the right website conversions.
The first step to effective proofreading is creating a proofreading checklist. But if you don’t have time to make your own, then feel free to use ours.
Writing intoxicating content means knowing your reader and yourself intimately. This post explains how and why personas are the best way to do just that.
Typography makes a big difference to your credibility, readability and swagger. Get marketing insights into typography. Read this article to get marketing insights from science and best practice. You don’t need to be a designer to be a better typographer. It’s open to everyone.