With visitors usually spending less than 20 seconds on your website, you need sparkling copy to entice traffic and stimulate the right website conversions.
Tag Archives | Readability
The first step to effective proofreading is creating a proofreading checklist. But if you don’t have time to make your own, then feel free to use ours.
Writing intoxicating content means knowing your reader and yourself intimately. This post explains how and why personas are the best way to do just that.
Typography makes a big difference to your credibility, readability and swagger. Get marketing insights into typography. Read this article to get marketing insights from science and best practice. You don’t need to be a designer to be a better typographer. It’s open to everyone.
Some classic signs, newspaper designs and posters with the odd typo that render them accidentally hilarious. Don’t make the same mistakes!
I get dozens of spam emails a week from PR firms. PR people – read this and find out how to use emails more effectively.
You’ve been told to write a report and there you are staring at a blank screen. Follow these quick tips that simplify report writing and feel a lot better.
PowerPoint has a bad reputation, but the program doesn’t make bad presentations. People do. Learn how to use PowerPoint more effectively with these tips.
Your online content affects the perception customers and other businesses have of you. Take the time to instantly improve online content with these tips.
Of all the words we have to choose from, these rarely get picked. Sad really, but as they are the longest words we have, I suppose you can see why.