Sales and marketing are like a pair of siblings: constantly at war but so much stronger when they work together. Here are 6 tips to help you call a truce.
Tag Archives | Productivity
Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
What should a great client expect from a great agency? And vice versa? This article outlines how we think it should go.
Most writers are locked in an eternal battle against deadlines, but clients have the power to ensure they get a timely turnaround from their copywriters at work.
Every writer works differently. Curate your own set of writing tools that work for you. You can start here with our 20 essential online tools for writers.
A refreshing change from dry ‘how to’ books, Bradbury’s ‘Zen in the Art of Writing’ focuses on the joys of writing and the Zen-like state needed to succeed.
In many cases, you get 80 percent of the value from 20 percent of the work. ‘Perfect’ is a distraction. Often, just showing up or getting started is enough
The art of job sharing has some valuable lessons to teach us all (and writers especially) about humility, trust and importance of equal accountability.
An interview with Emma Jeffs and Sue Harker about how they created and successfully undertook a job share at a leading blue-chip company.
Matthew Stibbe reviews the Jabra Pro 9450 headset as a tool for writers and a way to improve interviews.