PR

62 ways to improve your press releases

by Matthew Stibbe on August 7, 2007

There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran who wants to put them out of their misery). What is needed is not execution but reform. Here are my tips and suggestions for doing it: Preparation Have something interesting to say. A press release [...]

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When writing PR for an anti-spam firm, don’t spam

by Matthew Stibbe on July 27, 2006

Picked this up on Slashdot: Paul McNamara expresses the irritation felt by journalists everywhere when PR firms send out indiscriminate press releases: This isn’t exactly brain surgery, yet the fellow at a PR agency called Rocket Science managed to violate Rule #1 while attempting to drum up publicity for Singlefin, which provides e-mail, IM and [...]

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Rules of thumb for writing

by Matthew Stibbe on July 10, 2006

There are different, competing claims about the origin of the term ‘rule of thumb‘. I prefer the idea that it stems from the fact that the length from the tip of the thumb to the knuckle is about one inch (or if you’re a pilot and you use 1:500,000 charts, about 10 nautical miles). In [...]

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How to give good interview

by Matthew Stibbe on February 7, 2006

Tips from a journalist who does dozens of interviews every week.

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