Writing, marketing and technology
One of the nice things about running a business like Turbine is that I get to talk to company owners and managers. We have a few hundred users now and so it’s like a little, exclusive social network. I think it is the same motivation that took me into business journalism a decade ago and [...]
{ 0 comments }
I run HP’s Business Answers blog and we’re holding a free event for entrepreneurs TOMORROW AFTERNOON (Friday 20 May) at the Soho Hotel in London. There are just five places left and I thought I’d share this invitation on Bad Language, in case any of my readers might be interested. Here is the invitation: Have [...]
{ 0 comments }
Novelist and geek-hero Charlie Stross writes about the drawbacks of using what-you-see-is-what-you-get word processors to write novels: Changing file formats Proprietary file formats WYSIWYG “conflates document content with presentation” Heavily marked-up text isn’t suitable for use online Word mixes inline and style-sheet formatting His solution is (sometimes) to use hardcore programmer’s editing tools: Given my [...]
{ 15 comments }
Why use CRM? Freelance writers need to do the same kind of marketing that big companies do: Keeping track of prospective clients Monitoring current projects and deadlines Developing new relationships Making sure nothing slips through the cracks (See my article 27 proven freelance marketing tips for more advice on small business marketing.) Overview Big companies [...]
{ 10 comments }
In many big companies, intellectual property protection – trademarks and registered marks – drive product naming. I’ve worked on several projects in November that suffered from overwrought names. Some examples (not necessarily from my work): Intel® Centrino® Pro™ processor technology The 2007 Microsoft Office system Adobe® Acrobat® 8 Professional software The problem is that there [...]
{ 16 comments }
Britain’s National Health Service is Microsoft’s biggest single client. It is a huge organisation – the third biggest employer in the world after the Chinese People’s Liberation Army and the Indian Railway – and it is a prodigious consumer of IT. My friend John Coulthard is Director of Healthcare at Microsoft UK. His team has [...]
{ 7 comments }
Matthew Stibbe is CEO of Articulate Marketing and Turbine, the easy, online way to deal with office paperwork. He edits Golf Hotel Whiskey and writes the Forbes Aviator column.
Check out my new, free eBook, 30 Days to Better Business Writing, 71 pages of expert tips and advice to make you a better writer. Available on Kindle, paper and free online.