Media

Significant, substantial, meaningful: words to avoid

by Matthew Stibbe on March 11, 2010

Tim Phillips’s analysis of press releases on Factiva shows a worrying trend. The number of press releases that contain the words ‘significant’, ‘substantial’, ‘meaningful’ and ‘unique’ in the same text has nearly trebled in the last seven years. Something should be done. I don’t really understand how writers get away with this. Journalists automatically discount [...]

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Inside the newsroom: Why doesn’t the media cover my company?

by Matthew Stibbe on January 25, 2010

Mark Macias takes us inside the newsroom in this guest post. As an Executive Producer with WNBC-TV and Senior Producer with WCBS-TV, Mark Macias has vetted story ideas from reporters, producers, publicists and viewers. He is the author of Beat the Press. It’s the one question every news junkie wants to know. How do the [...]

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