Writing, marketing and technology
3.2 million people in the UK fall for mass marketed scams ever year – around one person in every fifteen. Swindles cost the public £3.5 billion every year. The OFT conducted a report to investigate those who had been conned and concluded that: 20 per cent of the UK population could be particularly vulnerable to [...]
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The last week has seen the beginning of a coalition government in the UK. For me personally, it has seen the start of two new client relationships and the renewal of an older one. It seems like a good time to think about what makes relationships work and how to ensure that each marriage is [...]
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I am looking for a summer intern to join Articulate Marketing for 4-8 weeks this summer. This position is aimed at students on relevant degree courses; e.g. journalism, business, marketing, history* etc. What you will get Mentoring from me in copywriting, marketing and online social media A chance to work with brand name clients, including [...]
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I’m watching a big box set of DVDs at the moment. I paid for them. I’m an honest, legitimate, fee-paying customer and yet I have to waste about five minutes per viewing session watching a compulsory ‘piracy is theft’ video. It’s the same at the cinema. Even, computer games now come with elaborate copy protection [...]
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I used to make computer games and back then we had a saying about project management: ‘you can have any two of fast, cheap or good.’ It’s a choice that most people don’t want to make. Fast Most clients have a schedule: a campaign deadline, a business plan commitment, a product launch. Usually this is [...]
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As Apple’s new slate nears its launch date finally appears, the level of hype is rising almost exponentially. I think there is a real risk that no matter how good the iSlate is, it will not be good enough to live up to the speculation. Mark Morford captures the risks of over-expectation and techno-lust perfectly [...]
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A good picture of yourself is essential if you want to build your brand online. It really is worth a thousand words. A few years ago, I hired a professional photographer to take my picture. It didn’t cost much (£200, I think) but I think it was the best marketing investment I have made. It [...]
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“Consumers are irresistibly drawn to product specifications,” says The Atlantic this month, drawing on findings published in the Journal of Consumer Research. In short, people will buy cars with more horsepower, cameras with more megapixels regardless of whether they will actually make a difference to how they end up using the products. For example, people [...]
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Matthew Stibbe is CEO of Articulate Marketing and Turbine, the easy, online way to deal with office paperwork. He edits Golf Hotel Whiskey and writes the Forbes Aviator column.
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