Thinking about hiring a freelance writer? Get first hand insight on the key points of keeping a writer relationship healthy and thriving.
Tag Archives | Marketing
The Superbrands 2014 results were released on Monday, and while tech brands in the B2C world have fallen hard, as B2B brands, they’re still going strong.
Underperforming website? The temptation is to do a website redesign and start again from scratch. Resist! There are smarter alternatives.
Do people want to sign up to YOUR email marketing campaigns? Here’s one that works brilliantly. See how ‘You Need a Budget’ crafted an email content marketing campaign that people *want* to sign up for.
Writing intoxicating content means knowing your reader and yourself intimately. This post explains how and why personas are the best way to do just that.
I get dozens of spam emails a week from PR firms. PR people – read this and find out how to use emails more effectively.
Writing is not magic. Think writer’s block exists? Think again. Although it’s long been surrounded by myths, writing professionally is a job like any other.
Not only do you need to know how to give great presentations, but you also need to know the essential PowerPoint hacks for efficiency and effectiveness.
Should there be a footnote there? Have I stolen that idea? This post looks at the perils of attribution in non-academic and commercial writing.
Good headline proving elusive? Let us teach you the the secrets of catchy headlines.