Writing, marketing and technology
I’ve been reading through the CMO Council’s State of Marketing Report. It is a survey of 600 marketing folk in 110 countries and it reveals some interesting intentions: Improve customer segmentation and targeting (64 percent) Setting clear goals and tracking deliverables (60 percent) Investing in digital demand generation programs (43 percent) Further qualifying and tracking [...]
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I like eating out. But I find restaurants are among the worst when it comes to clear communication. For example, I wrote an article ‘Why are restaurant websites so awful?’ a while ago. (The glorious exception is Monmouth Coffee.) Now, I have noticed a trend for restaurants to pack menus with words that no diner [...]
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I run HP’s Business Answers blog and we’re holding a free event for entrepreneurs TOMORROW AFTERNOON (Friday 20 May) at the Soho Hotel in London. There are just five places left and I thought I’d share this invitation on Bad Language, in case any of my readers might be interested. Here is the invitation: Have [...]
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In an interesting piece on Egypt and the US intelligence community over the weekend on NPR news, General Michael Hayden tries to explain why the US intelligence community did not predict the instability. He talks about the difference between secrets and mysteries: To explain this, he borrows from what a CIA colleague, John McLaughlin, likes [...]
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I originally wrote this as a guest post for MarketingProfs.com. There is no law that says small firms can only do business with other small firms. If you can get your foot in the door, working for Fortune 500 companies is the smart way to grow a profitable marketing firm. This article is about one [...]
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Like most men, I view clothes shopping as a necessary evil. Something to be done once every few years to replace clothes that have worn out. Sometimes my wife organises an intervention and appoints one of her friends to drag me round the shops and buy smart clothes (thanks Katie). In short, I’m not [...]
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This guest post is contributed by Grant Dobbins, who writes on the topic of graphic design degree . He welcomes your comments at his email id: grant.dobbins @ gmail . com. Competition is what drives business; it eliminates cartels and monopolies and establishes an equal platform for merchants to sell their goods and services. It [...]
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A well placed scientific fact or useful statistic can make a huge difference to the credibility of your marketing. My pet hate is bad science in writing – especially marketing that masquerades as science. One of the worst offenders are the moisturising creams that fall under the broad heading of ‘cosmeceuticals’. Cosmeceutical is a marketing [...]
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Matthew Stibbe is CEO of Articulate Marketing and Turbine, the easy, online way to deal with office paperwork. He edits Golf Hotel Whiskey and writes the Forbes Aviator column.
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