Writing, marketing and technology
I have recorded a few interviews recently using my iPhone and its built-in voice memo application. I sent them away for transcription (I’ve found a couple of ways of getting this done online for about $30-60/hour of recording) but the quality wasn’t that great for the typist. However, I think I’ve found the answer: the [...]
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I met René van der Meer last year when I was in Amsterdam. He writes Aanhetwoord.com, a website about journalists, the working methods and ambitions. It’s a great resource for Dutch writers and I was very pleased when he published the interview he did with me. Of course, we mostly spoke in English during the [...]
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Quotations can make an article, press release or case study real or they can make them deathly dull. As a writer, it’s your choice. You have complete control over how you quote people and a few simple techniques can make all the difference. Go to the top. One reason to include a quotation is to [...]
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I ran a computer games company for more than ten years. I read thousands of CVs and did hundreds of interviews. Now, I’m writer-in-chief at a technology marketing company, Articulate Marketing. This article is based on first-hand experience as a hirer and as a professional writer. I hope it will help readers maximise their chances [...]
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When I do an interview I tend to write near-verbatim notes. This is an old habit from my days as a journalist. However, it gets me into some interesting problems when I do it for corporate clients. For example (and without naming any names!): One client who, on hearing that I did this, tried to [...]
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The BBC report a recent survey by Hertfordshire University. It reveals that poor spelling on an application is the most likely thing to put employers off hiring someone. It alienated 77 per cent of the businesses they interviewed. Having read through thousands of CVs when I ran my computer software busines, I agree but there [...]
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There are different, competing claims about the origin of the term ‘rule of thumb‘. I prefer the idea that it stems from the fact that the length from the tip of the thumb to the knuckle is about one inch (or if you’re a pilot and you use 1:500,000 charts, about 10 nautical miles). In [...]
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Tips from a journalist who does dozens of interviews every week.
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Matthew Stibbe is CEO of Articulate Marketing and Turbine, the easy, online way to deal with office paperwork. He edits Golf Hotel Whiskey and writes the Forbes Aviator column.
Check out my new, free eBook, 30 Days to Better Business Writing, 71 pages of expert tips and advice to make you a better writer. Available on Kindle, paper and free online.