Intel

Free HP event for entrepreneurs and startups

by Matthew Stibbe on May 19, 2011

I run HP’s Business Answers blog and we’re holding a free event for entrepreneurs TOMORROW AFTERNOON (Friday 20 May) at the Soho Hotel in London. There are just five places left and I thought I’d share this invitation on Bad Language, in case any of my readers might be interested. Here is the invitation: Have [...]

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Trademark guidelines make for unclear copy

by Matthew Stibbe on December 6, 2007

In many big companies, intellectual property protection – trademarks and registered marks – drive product naming. I’ve worked on several projects in November that suffered from overwrought names.  Some examples (not necessarily from my work): Intel® Centrino® Pro™ processor technology The 2007 Microsoft Office system Adobe® Acrobat® 8 Professional software The problem is that there [...]

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