Writing, marketing and technology
Concise, objective (not hyped), scannable text is easier to read online and readers prefer it, according to research by Jakob Nielsen and others. I talk about this a lot on my blog, Bad Language, and I run training courses in it for Microsoft and others. But, like a doctor who smokes, it is sometimes hard [...]
{ 6 comments }
“Those who don’t learn from history are condemned to repeat it,” said some wise old bird. It certainly felt like that when I was at school, anyway. But I ended up studying history at university and loving it. Origin stories are important for business. For example, it’s very important for Silicon Valley companies to start [...]
{ 5 comments }
I’m working to improve my site (more on this later). In the process, I came across a number of online tools that are really helping. They’re all free, so you can’t beat the price. Must-use tools I use these tools every day. Highly recommended. Site24x7. This free online service pings your site hourly and graphs [...]
{ 14 comments }
Less than a year after I started Bad Language, it’s still a surprise to me that a) it’s been as successful as it has been and b) people now ask me for advice about starting a blog. Equally, nobody told me the whole thing would be so much fun. Anyhow, I was asked again for [...]
{ 80 comments }
Matthew Stibbe is CEO of Articulate Marketing and Turbine, the easy, online way to deal with office paperwork. He edits Golf Hotel Whiskey and writes the Forbes Aviator column.
Check out my new, free eBook, 30 Days to Better Business Writing, 71 pages of expert tips and advice to make you a better writer. Available on Kindle, paper and free online.