Freelancers

Punishing the innocent: writing lessons from DVD ‘copy protection’

by Matthew Stibbe on March 30, 2010

I’m watching a big box set of DVDs at the moment. I paid for them. I’m an honest, legitimate, fee-paying customer and yet I have to waste about five minutes per viewing session watching a compulsory ‘piracy is theft’ video. It’s the same at the cinema. Even, computer games now come with elaborate copy protection [...]

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27 proven freelance marketing tips

by Matthew Stibbe on February 18, 2008

Marketing matters. Even for freelancers. Especially for freelancers. Here are the things that work for me: Wake up! No marketing = no business. This realisation is the necessary starting point. Brand you. For freelancers, Tom Peters’ book The Brand You 50: Reinventing Work is fundamental. You are selling yourself as much as your time and [...]

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