Freelance

Punishing the innocent: writing lessons from DVD ‘copy protection’

by Matthew Stibbe on March 30, 2010

I’m watching a big box set of DVDs at the moment. I paid for them. I’m an honest, legitimate, fee-paying customer and yet I have to waste about five minutes per viewing session watching a compulsory ‘piracy is theft’ video. It’s the same at the cinema. Even, computer games now come with elaborate copy protection [...]

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When copywriting is NOT the answer

by Matthew Stibbe on October 31, 2007

Small businesses sometimes struggle with marketing.  They know they want the cure – more sales usually – but they don’t want to take the medicine. In my experience marketing embraces a range of disciplines and activities: branding, PR, advertising, websites, product literature, case studies etc. etc. Copywriting touches all of these points but, on its [...]

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Ten (free) ways to get more business

by Matthew Stibbe on August 2, 2007

FreelanceSwitch, a cool site for anyone who works for themselves, has a good post today about free marketing tactics for freelancers. (See also Meryl.net’s post on the same topic.) I wanted to add to the list with a few things that have worked for me. The daily pitch. Marketing consists of building a relationship with [...]

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How to be a freelance journalist

by Matthew Stibbe on January 30, 2007

This post contains advice for anyone considering a career as a freelance journalist. I was a freelancer for five years, writing for Wired, Popular Science and some UK business magazines. You can see a list of most of my journalism on my personal site. Now I am writer in chief at Articulate Marketing and I wrote [...]

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