As a copywriter, ‘what do you do?’ is always followed by ‘so, what does a copywriter do?’ So I decided to lay it out once and for all: this is what we do.
Tag Archives | Editing
We love HubSpot but it’s complex so we use these HubSpot checklists to make sure that we dot all the i’s and cross all the t’s in our landing pages, thank you pages and emails.
Inspired by the extreme programming movement, at Articulate we put two writers on every project in a process we call ‘pair writing’. They do research interviews together, then one writes and the other edits, flipping back and forth until the copy is just so.
Good writing can’t be rushed with a tight deadline, but with the right planning and the right partner you’ll get the copy you want on time, every time.
Here at Articulate, we’re punctuation minimalists. Learn how to cut back on unnecessary punctuation and help your readers.
We love tools that help writers get better. The Hemingway app highlights complex sentences, complex words, adverbs and passive sentences. Read our review.
With visitors usually spending less than 20 seconds on your website, you need sparkling copy to entice traffic and stimulate the right website conversions.
The first step to effective proofreading is creating a proofreading checklist. But if you don’t have time to make your own, then feel free to use ours.
Most writers are locked in an eternal battle against deadlines, but clients have the power to ensure they get a timely turnaround from their copywriters at work.
A refreshing change from dry ‘how to’ books, Bradbury’s ‘Zen in the Art of Writing’ focuses on the joys of writing and the Zen-like state needed to succeed.