After 18 months of learning, we at Articulate decided it was time we shared our inbound content marketing knowledge with you in this free 10-minute guide.
Tag Archives | Copywriting
Transparency is a bit of a buzzword, but openness is a desirable and achievable business traits. Here’s how we apply it to open book project management.
Ever heard of the 10 commandments? The seven wonders of the world? Quite. We list the top lists in history. Find out why they work and how to write them better.
We review ‘Everybody Writes’ by Ann Handley, a refreshing go-to-guide for writers at all levels to habituate good writing and improve writing skills.
Content marketing requires more than words. You need to know who’s read what, when and why if you want win over leads and customers. We use HubSpot to help.
Marketing professionals need professional writers. We’re more than word monkeys: we get inside your buyers’ heads and deliver content they want to read.
Don’t brave content marketing alone. Involve your client and content creation partners from the get-go to take full advantage of content marketing.
Inspired by the extreme programming movement, at Articulate we put two writers on every project in a process we call ‘pair writing’. They do research interviews together, then one writes and the other edits, flipping back and forth until the copy is just so.
Good writing can’t be rushed with a tight deadline, but with the right planning and the right partner you’ll get the copy you want on time, every time.
Once you get to grips with the basics of content marketing, the business case really speaks for itself. Understand the fundamentals with these ten diagrams.