A few fascinating, instructive and thought-provoking posts from around the web, all about copywriting and content marketing.
Tag Archives | Copywriting
I discovered Google Content Experiments a couple of weeks ago. If, like me, you’re already using Google Analytics and tracking conversion rates, it’s incredibly easy to set up A/B tests. Hypothesis I wanted to test a common hypothesis about short copy. For example, Jakob Nielsen’s research says that visitors read about 20% of the text on [...]