Don’t brave content marketing alone. Involve your client and content creation partners from the get-go to take full advantage of content marketing.
Tag Archives | Copywriting
Inspired by the extreme programming movement, at Articulate we put two writers on every project in a process we call ‘pair writing’. They do research interviews together, then one writes and the other edits, flipping back and forth until the copy is just so.
Articulate is looking for its next superstar marketing intern. What will you make of the opportunity?
Good writing can’t be rushed with a tight deadline, but with the right planning and the right partner you’ll get the copy you want on time, every time.
Once you get to grips with the basics of content marketing, the business case really speaks for itself. Understand the fundamentals with these ten diagrams.
Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
With visitors usually spending less than 20 seconds on your website, you need sparkling copy to entice traffic and stimulate the right website conversions.
What should a great client expect from a great agency? And vice versa? This article outlines how we think it should go.
Most writers are locked in an eternal battle against deadlines, but clients have the power to ensure they get a timely turnaround from their copywriters at work.
To write with attitude means writing to get read and the real secret to compelling copy is confidence. These tips tell you to fill your prose with both.