We review ‘Everybody Writes’ by Ann Handley, a refreshing go-to-guide for writers at all levels to habituate good writing and improve writing skills.
Tag Archives | Copywriting
Content marketing requires more than words. You need to know who’s read what, when and why if you want win over leads and customers. We use HubSpot to help.
Marketing professionals need professional writers. We’re more than word monkeys: we get inside your buyers’ heads and deliver content they want to read.
Don’t brave content marketing alone. Involve your client and content creation partners from the get-go to take full advantage of content marketing.
Inspired by the extreme programming movement, at Articulate we put two writers on every project in a process we call ‘pair writing’. They do research interviews together, then one writes and the other edits, flipping back and forth until the copy is just so.
Good writing can’t be rushed with a tight deadline, but with the right planning and the right partner you’ll get the copy you want on time, every time.
Once you get to grips with the basics of content marketing, the business case really speaks for itself. Understand the fundamentals with these ten diagrams.
Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
With visitors usually spending less than 20 seconds on your website, you need sparkling copy to entice traffic and stimulate the right website conversions.
What should a great client expect from a great agency? And vice versa? This article outlines how we think it should go.