A few fascinating, instructive and thought-provoking posts from around the web, all about copywriting and content marketing.
Tag Archives | Copywriting
Real-world A/B testing proves that shorter copy converts better
I discovered Google Content Experiments a couple of weeks ago. If, like me, you’re already using Google Analytics and tracking conversion rates, it’s incredibly easy to set up A/B tests. Hypothesis I wanted to test a common hypothesis about short copy. For example, Jakob Nielsen’s research says that visitors read about 20% of the text on [...]
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Matthew Stibbe is CEO of Articulate Marketing, Articulate Training and Turbine, the easy, online way to deal with office paperwork. He writes about flying on Golf Hotel Whiskey and Forbes.
