Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
Tag Archives | Copywriting
With visitors usually spending less than 20 seconds on your website, you need sparkling copy to entice traffic and stimulate the right website conversions.
What should a great client expect from a great agency? And vice versa? This article outlines how we think it should go.
Most writers are locked in an eternal battle against deadlines, but clients have the power to ensure they get a timely turnaround from their copywriters at work.
To write with attitude means writing to get read and the real secret to compelling copy is confidence. These tips tell you to fill your prose with both.
A few fascinating, instructive and thought-provoking posts from around the web, all about copywriting and content marketing.
I discovered Google Content Experiments a couple of weeks ago. If, like me, you’re already using Google Analytics and tracking conversion rates, it’s incredibly easy to set up A/B tests. Hypothesis I wanted to test a common hypothesis about short copy. For example, Jakob Nielsen’s research says that visitors read about 20% of the text on […]
Tips for interviewers to help them give great interviews and get good insights for their writing.