by Matthew Stibbe on March 22, 2010
Online applications give me a competitive edge. I want to be a ‘big little company’ with the same (or better) IT capabilities as the biggest of my clients. I try to make the maximum use of online applications because they let me deploy new capabilities quickly without adding to my IT or admin burdens. This [...]
by Matthew Stibbe on February 26, 2009
The Discipline of Content Strategy. “Content is the web. It deserves our time and attention. And that’s where content strategy comes in.” Couldn’t agree more. Content-tious Strategy. “To those of us who work daily and intimately with words, the phrase “lorem ipsum” sounds out a special kind of death.” Yes, again, I agree. American English [...]