Clients

The art of feedback: 12 essential lessons

by Matthew Stibbe on May 18, 2011

I have spent the past ten years writing daily for different clients, including jet reviews for the Robb Report, computer games stuff for Wired magazine and, for the last five years, corporate work for Microsoft, HP and others. I have had a *lot* of feedback. In this article, I want to distil lessons from that [...]

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Bambi vs. Godzilla: how to work with very big clients

by Matthew Stibbe on January 27, 2011

I originally wrote this as a guest post for MarketingProfs.com. There is no law that says small firms can only do business with other small firms. If you can get your foot in the door, working for Fortune 500 companies is the smart way to grow a profitable marketing firm. This article is about one [...]

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If clients wanted a new stop sign (video)

by Matthew Stibbe on November 24, 2009

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Writers are from Mars, Clients are from Venus

by Matthew Stibbe on November 17, 2009

Freelance writing is the Stockholm syndrome erected into a profession. The terrorist holds a gun to our head and we love them for it. (Or more as a friend of mine said ‘we’re the battered wives of the media business.’) Why do relationships between writers and clients go wrong? Over-promising Too-high expectations Bad briefs Writers [...]

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