Not only do you need to know how to give great presentations, but you also need to know the essential PowerPoint hacks for efficiency and effectiveness.
Tag Archives | Clients
Should there be a footnote there? Have I stolen that idea? This post looks at the perils of attribution in non-academic and commercial writing.
PowerPoint has a bad reputation, but the program doesn’t make bad presentations. People do. Learn how to use PowerPoint more effectively with these tips.
Information overload can crush a copywriting project, but following these tips for step-by-step management will help you come out on top with clean copy.
Copywriters, by definition, are good at putting a positive spin on things. If you want to decode their little white lies, check out this light-hearted but informative article.
Buyer personas can make or break your inbound marketing. Get them right and you’ll know how to create content that speaks directly to your customers’ needs.
A landing page talks your customers’ language and presents them with a clear call to action. It’s a brilliant marketing tool, but only if you get it right.
Our informal and insightful talk on writing for the web reveals our professional writing secrets. Come, grab a drink and learn how to get your site to sell.
Great case studies tell engaging and relatable stories to potential customers. Bad ones don’t get read. Follow these steps to get your case studies read.
Research is key to writing with the conviction to convince, so here are seven quick research tips to keep you and your copy well informed.