Being the go-between and trying to mediate between clients and creatives can be frustrating. Learn how to be a matchmaker rather than a couples counsellor.
Tag Archives | Clients
Don’t brave content marketing alone. Involve your client and content creation partners from the get-go to take full advantage of content marketing.
When you use social media to delight customers you save money by increasing retention and encouraging referral and free word-of-mouth marketing. Learn how.
Good writing can’t be rushed with a tight deadline, but with the right planning and the right partner you’ll get the copy you want on time, every time.
Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
The first step to effective proofreading is creating a proofreading checklist. But if you don’t have time to make your own, then feel free to use ours.
What should a great client expect from a great agency? And vice versa? This article outlines how we think it should go.
Most writers are locked in an eternal battle against deadlines, but clients have the power to ensure they get a timely turnaround from their copywriters at work.
The art of job sharing has some valuable lessons to teach us all (and writers especially) about humility, trust and importance of equal accountability.
An interview with Emma Jeffs and Sue Harker about how they created and successfully undertook a job share at a leading blue-chip company.