The art of job sharing has some valuable lessons to teach us all (and writers especially) about humility, trust and importance of equal accountability.
Tag Archives | Clients
An interview with Emma Jeffs and Sue Harker about how they created and successfully undertook a job share at a leading blue-chip company.
Not only do you need to know how to give great presentations, but you also need to know the essential PowerPoint hacks for efficiency and effectiveness.
Should there be a footnote there? Have I stolen that idea? This post looks at the perils of attribution in non-academic and commercial writing.
PowerPoint has a bad reputation, but the program doesn’t make bad presentations. People do. Learn how to use PowerPoint more effectively with these tips.
Information overload can crush a copywriting project, but following these tips for step-by-step management will help you come out on top with clean copy.
Copywriters, by definition, are good at putting a positive spin on things. If you want to decode their little white lies, check out this light-hearted but informative article.
Buyer personas can make or break your inbound marketing. Get them right and you’ll know how to create content that speaks directly to your customers’ needs.
A landing page talks your customers’ language and presents them with a clear call to action. It’s a brilliant marketing tool, but only if you get it right.
Our informal and insightful talk on writing for the web reveals our professional writing secrets. Come, grab a drink and learn how to get your site to sell.