Research is key to writing with the conviction to convince, so here are seven quick research tips to keep you and your copy well informed.
Tag Archives | Clients
Venue review: Club Workspace Chiswick
Following our first ArticulateTalk at Club Workspace Chiswick, here’s a little venue review for anyone considering a business-wisdom event of their own.
Streamlining for success: the story of a thoroughly modern Monica Vinader
Monica Vinader designs and sells beautiful jewellery, and its business processes are equally as stunning: Turbine is one of the cloud-powered reasons why.
Efficiency is their business: how Shutl stays sharp
Shutl is an innovative company that lets online shoppers get same-day delivery. They talked to me about how my Turbine is part of their efficiency culture.
Best of the web on copywriting
A few fascinating, instructive and thought-provoking posts from around the web, all about copywriting and content marketing.
Bambi vs. Godzilla: how to work with very big clients
Articulate has found there are big benefits to be had from working with big companies: here are a few things we learned along the way.
Your writing project – how to guarantee that it will fail
If you’re commissioning a writing project and you’re thinking of working with a writer, here are some things you can do to guarantee an unhappy ending. This comes out of a lecture I did last week for MarketingProfs University and some first hand experience with projects that were set up to fail.. Don’t give [...]
The art of feedback: 12 essential lessons
I have spent the past ten years writing daily for different clients, including jet reviews for the Robb Report, computer games stuff for Wired magazine and, for the last five years, corporate work for Microsoft, HP and others. I have had a *lot* of feedback. In this article, I want to distil lessons from that [...]
Bambi vs. Godzilla: how to work with very big clients
I originally wrote this as a guest post for MarketingProfs.com. There is no law that says small firms can only do business with other small firms. If you can get your foot in the door, working for Fortune 500 companies is the smart way to grow a profitable marketing firm. This article is about one [...]