Branding

Free HP event for entrepreneurs and startups

by Matthew Stibbe on May 19, 2011

I run HP’s Business Answers blog and we’re holding a free event for entrepreneurs TOMORROW AFTERNOON (Friday 20 May) at the Soho Hotel in London. There are just five places left and I thought I’d share this invitation on Bad Language, in case any of my readers might be interested. Here is the invitation: Have [...]

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Fast, good or cheap. Choose two.

by Matthew Stibbe on February 2, 2010

I used to make computer games and back then we had a saying about project management: ‘you can have any two of fast, cheap or good.’ It’s a choice that most people don’t want to make. Fast Most clients have a schedule: a campaign deadline, a business plan commitment, a product launch. Usually this is [...]

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Build your personal brand with a good photo

by Matthew Stibbe on September 9, 2009

A good picture of yourself is essential if you want to build your brand online. It really is worth a thousand words. A few years ago, I hired a professional photographer to take my picture. It didn’t cost much (£200, I think) but I think it was the best marketing investment I have made. It [...]

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Business Superbrands 2009

by Matthew Stibbe on February 26, 2009

I’m on the Business Superbrands Expert Council. It’s been interesting to think about how to quantify and score brands. It’s an exercise in turning something emotional into something numeric. The definition of a Business Superbrand is interesting because it involves emotional and practical elements: ‘A Business Superbrand has established the finest reputation in its field. [...]

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