As a copywriter, ‘what do you do?’ is always followed by ‘so, what does a copywriter do?’ So I decided to lay it out once and for all: this is what we do.
Tag Archives | Branding
Articulate refactored its company culture in 2014. Here’s how we did it and why you should too.
Lists of features don’t sell. Surprising, specific stories do. Discover why stories work and how to turn your unique selling points into successful stories.
Marketing professionals need professional writers. We’re more than word monkeys: we get inside your buyers’ heads and deliver content they want to read.
Coffee shops have made an entire industry out of the fact that people don’t all like the same thing. Discover the best marketing secrets of baristas.
This post goes beyond tone of voice basics: its all about that extra edge; the je ne said quois that will get people talking about Apple, Google and you.
Marketing isn’t what you think it is. Read our surprising marketing insights about trust, storytelling, relationship building and courage.
When, where and what you post on social media is important, but your social media marketing is also affected by things you can’t exactly measure.
When you use social media to delight customers you save money by increasing retention and encouraging referral and free word-of-mouth marketing. Learn how.
Here at Articulate, we’re punctuation minimalists. Learn how to cut back on unnecessary punctuation and help your readers.