This post goes beyond tone of voice basics: its all about that extra edge; the je ne said quois that will get people talking about Apple, Google and you.
Tag Archives | Branding
Marketing isn’t what you think it is. Read our surprising marketing insights about trust, storytelling, relationship building and courage.
When, where and what you post on social media is important, but your social media marketing is also affected by things you can’t exactly measure.
When you use social media to delight customers you save money by increasing retention and encouraging referral and free word-of-mouth marketing. Learn how.
Here at Articulate, we’re punctuation minimalists. Learn how to cut back on unnecessary punctuation and help your readers.
Once you get to grips with the basics of content marketing, the business case really speaks for itself. Understand the fundamentals with these ten diagrams.
Sales and marketing are like a pair of siblings: constantly at war but so much stronger when they work together. Here are 6 tips to help you call a truce.
The Superbrands 2014 results were released on Monday, and while tech brands in the B2C world have fallen hard, as B2B brands, they’re still going strong.
Typography makes a big difference to your credibility, readability and swagger. Get marketing insights into typography. Read this article to get marketing insights from science and best practice. You don’t need to be a designer to be a better typographer. It’s open to everyone.
Choosing a great name for your company or products is crucial. A rose by any other name might smell as sweet, but a bad name can make a business flounder.