Writing intoxicating content means knowing your reader and yourself intimately. This post explains how and why personas are the best way to do just that.
Tag Archives | Blogging
Some classic signs, newspaper designs and posters with the odd typo that render them accidentally hilarious. Don’t make the same mistakes!
I get dozens of spam emails a week from PR firms. PR people – read this and find out how to use emails more effectively.
Is it possible to do real writing work on the London Underground? Matthew Stibbe ran a four-week experiment to find out. Read the article for more.
Writing is not magic. Think writer’s block exists? Think again. Although it’s long been surrounded by myths, writing professionally is a job like any other.
Should there be a footnote there? Have I stolen that idea? This post looks at the perils of attribution in non-academic and commercial writing.
Good headline proving elusive? Let us teach you the the secrets of catchy headlines.
Your online content affects the perception customers and other businesses have of you. Take the time to instantly improve online content with these tips.
A slew of options exist for online collaboration and multi-person document editing tools and here we let you know how Quip measures up in particular.
In the post-Google Reader world, Feedly and Bloglovin’ are battling it out to be our new best content-delivering friends. This is my review and verdict.