Writing, marketing and technology
“Those who don’t learn from history are condemned to repeat it,” said some wise old bird. It certainly felt like that when I was at school, anyway. But I ended up studying history at university and loving it. Origin stories are important for business. For example, it’s very important for Silicon Valley companies to start [...]
{ 5 comments }
My iPhone has become more than a phone; it’s become an indispensible part of my life. The main reason is the number of apps that I use. I have 178 in iTunes and about half that number actually on the phone. They help me navigate, check the weather, book restaurants, learn Dutch, play, communicate etc. [...]
{ 7 comments }
It’s a real shame that this Podbrix set has sold out. I want one. I particularly like the LEGO Space Odyssey calendar and the LEGO Apple II. Perhaps I should go get some LEGO for my birthday; it’s been a while. (Hat tip: Mashable.)
{ 1 comment }
I have recorded a few interviews recently using my iPhone and its built-in voice memo application. I sent them away for transcription (I’ve found a couple of ways of getting this done online for about $30-60/hour of recording) but the quality wasn’t that great for the typist. However, I think I’ve found the answer: the [...]
{ 3 comments }
As Apple’s new slate nears its launch date finally appears, the level of hype is rising almost exponentially. I think there is a real risk that no matter how good the iSlate is, it will not be good enough to live up to the speculation. Mark Morford captures the risks of over-expectation and techno-lust perfectly [...]
{ 2 comments }
A month ago, I went to see Jonathan Ive interviewed by Sir Christopher Frayling at the Royal College of Art Innovation Night. As senior vice-president of design at Apple, Ive is responsible for some of the iconic designs of the last decade, including the iMac, iPod and iPhone. Since he rarely gives interviews and Apple [...]
{ 2 comments }
In many big companies, intellectual property protection – trademarks and registered marks – drive product naming. I’ve worked on several projects in November that suffered from overwrought names. Some examples (not necessarily from my work): Intel® Centrino® Pro™ processor technology The 2007 Microsoft Office system Adobe® Acrobat® 8 Professional software The problem is that there [...]
{ 16 comments }
Matthew Stibbe is CEO of Articulate Marketing and Turbine, the easy, online way to deal with office paperwork. He edits Golf Hotel Whiskey and writes the Forbes Aviator column.
Check out my new, free eBook, 30 Days to Better Business Writing, 71 pages of expert tips and advice to make you a better writer. Available on Kindle, paper and free online.