Advertising

How to write website landing pages for SEO, readability and ad quality

by Matthew Stibbe on October 11, 2011

Concise, objective (not hyped), scannable text is easier to read online and readers prefer it, according to research by Jakob Nielsen and others. I talk about this a lot on my blog, Bad Language, and I run training courses in it for Microsoft and others. But, like a doctor who smokes, it is sometimes hard [...]

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Lies, damned lies and advertisements

by Matthew Stibbe on August 10, 2007

This advert, for a sale at a clothes retailer called Fat Face, annoyed me. The spin is just too blatant. It says Everything Half Price* and then the small print reads ‘Sale items only’. So everything isn’t half price. What they hope is that readers will be too stupid to see through it. I don’t [...]

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