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	<title>Comments on: Surprise and delight: ten tips for writers</title>
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	<link>http://www.badlanguage.net/surprise-and-delight-ten-tips-for-writers</link>
	<description>Writing, marketing and technology</description>
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		<title>By: Tools for writing: Economist Style Guide online - Bad Language</title>
		<link>http://www.badlanguage.net/surprise-and-delight-ten-tips-for-writers/comment-page-1#comment-671803</link>
		<dc:creator>Tools for writing: Economist Style Guide online - Bad Language</dc:creator>
		<pubDate>Sun, 01 Aug 2010 17:34:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.badlanguage.net/?p=151#comment-671803</guid>
		<description>[...] For more on this subject. Check out my previous articles: Geeks: How to write for a non-technical audience and Surprise and delight: ten tips for writers. [...]</description>
		<content:encoded><![CDATA[<p>[...] For more on this subject. Check out my previous articles: Geeks: How to write for a non-technical audience and Surprise and delight: ten tips for writers. [...]</p>
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	<item>
		<title>By: Editing, rewriting and increasing readability: 10 ways to slim obese copy - Bad Language</title>
		<link>http://www.badlanguage.net/surprise-and-delight-ten-tips-for-writers/comment-page-1#comment-656741</link>
		<dc:creator>Editing, rewriting and increasing readability: 10 ways to slim obese copy - Bad Language</dc:creator>
		<pubDate>Thu, 15 Apr 2010 07:02:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.badlanguage.net/?p=151#comment-656741</guid>
		<description>[...] writing, they are usually full of inhuman Frankenquotes. For more on effective use of quotes, see Surprise and Delight and How to use quotations in your [...]</description>
		<content:encoded><![CDATA[<p>[...] writing, they are usually full of inhuman Frankenquotes. For more on effective use of quotes, see Surprise and Delight and How to use quotations in your [...]</p>
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	<item>
		<title>By: Janete Stibbe</title>
		<link>http://www.badlanguage.net/surprise-and-delight-ten-tips-for-writers/comment-page-1#comment-550670</link>
		<dc:creator>Janete Stibbe</dc:creator>
		<pubDate>Tue, 28 Apr 2009 18:54:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.badlanguage.net/?p=151#comment-550670</guid>
		<description>Quero saber mais de vc Matthew Stibbe, você conhece os Stibbe do Brasil?</description>
		<content:encoded><![CDATA[<p>Quero saber mais de vc Matthew Stibbe, você conhece os Stibbe do Brasil?</p>
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	<item>
		<title>By: Janet</title>
		<link>http://www.badlanguage.net/surprise-and-delight-ten-tips-for-writers/comment-page-1#comment-501331</link>
		<dc:creator>Janet</dc:creator>
		<pubDate>Tue, 03 Feb 2009 18:52:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.badlanguage.net/?p=151#comment-501331</guid>
		<description>Exasperated educator - I agree with you on your point.  Afterall, the mark of a great teacher improves one&#039;s writing without CHANGING his style.  (or do you prefer &quot;her&quot; style?)</description>
		<content:encoded><![CDATA[<p>Exasperated educator &#8211; I agree with you on your point.  Afterall, the mark of a great teacher improves one&#8217;s writing without CHANGING his style.  (or do you prefer &#8220;her&#8221; style?)</p>
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	<item>
		<title>By: Bad Language / How to make money writing for the web</title>
		<link>http://www.badlanguage.net/surprise-and-delight-ten-tips-for-writers/comment-page-1#comment-408020</link>
		<dc:creator>Bad Language / How to make money writing for the web</dc:creator>
		<pubDate>Tue, 13 May 2008 13:43:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.badlanguage.net/?p=151#comment-408020</guid>
		<description>[...] How to surprise and delight readers [...]</description>
		<content:encoded><![CDATA[<p>[...] How to surprise and delight readers [...]</p>
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		<title>By: Adrian McD</title>
		<link>http://www.badlanguage.net/surprise-and-delight-ten-tips-for-writers/comment-page-1#comment-335496</link>
		<dc:creator>Adrian McD</dc:creator>
		<pubDate>Wed, 26 Dec 2007 00:43:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.badlanguage.net/?p=151#comment-335496</guid>
		<description>Here&#039;s one for you- get phunky with your writing; go freestyle. Use interesting ~~ grammar and punctuation points. It helps introduce          suspense and is DRAMATIC in its result. 

FO shizzle.</description>
		<content:encoded><![CDATA[<p>Here&#8217;s one for you- get phunky with your writing; go freestyle. Use interesting ~~ grammar and punctuation points. It helps introduce          suspense and is DRAMATIC in its result. </p>
<p>FO shizzle.</p>
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		<title>By: Martin</title>
		<link>http://www.badlanguage.net/surprise-and-delight-ten-tips-for-writers/comment-page-1#comment-333616</link>
		<dc:creator>Martin</dc:creator>
		<pubDate>Sat, 22 Dec 2007 18:23:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.badlanguage.net/?p=151#comment-333616</guid>
		<description>Remember that written language can (and usually should) be just as chatty and informal as the spoken word. So if you find yourself writing &#039;prior to the commencement of&#039;, when you would say &#039;before&#039;, change it.</description>
		<content:encoded><![CDATA[<p>Remember that written language can (and usually should) be just as chatty and informal as the spoken word. So if you find yourself writing &#8216;prior to the commencement of&#8217;, when you would say &#8216;before&#8217;, change it.</p>
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		<title>By: Matthew Stibbe</title>
		<link>http://www.badlanguage.net/surprise-and-delight-ten-tips-for-writers/comment-page-1#comment-333533</link>
		<dc:creator>Matthew Stibbe</dc:creator>
		<pubDate>Sat, 22 Dec 2007 13:22:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.badlanguage.net/?p=151#comment-333533</guid>
		<description>Suddenly there are a lot of comments on this post.  To try to answer a few of them:

Exasperated educator.  Sorry.  Didn&#039;t mean you personally.

Andy. I quite like the &#039;surprise&#039; of using She when people expect the generic &#039;he&#039; or the tortured &#039;they&#039; but everyone to their own, I guess.

Eggy.  I fink u is clever 2.

Catherine.  The Economist may be a little smug (I don&#039;t think so but I can see why you might) but it&#039;s not the only suggestion.  It&#039;s a fair point about too much &#039;I&#039;.  The art of good writing is probably to find the right amount.  I keep seeing stuff written by companies that totally avoids the first person plural or singular and puts everything in the passive voice.  I think it reflects a culture of blame-avoidance and passivity as well as bad writing.  I think this was what I was trying to get to.

Chris.  Boo to stuff pinstriped language - I couldn&#039;t agree more.</description>
		<content:encoded><![CDATA[<p>Suddenly there are a lot of comments on this post.  To try to answer a few of them:</p>
<p>Exasperated educator.  Sorry.  Didn&#8217;t mean you personally.</p>
<p>Andy. I quite like the &#8216;surprise&#8217; of using She when people expect the generic &#8216;he&#8217; or the tortured &#8216;they&#8217; but everyone to their own, I guess.</p>
<p>Eggy.  I fink u is clever 2.</p>
<p>Catherine.  The Economist may be a little smug (I don&#8217;t think so but I can see why you might) but it&#8217;s not the only suggestion.  It&#8217;s a fair point about too much &#8216;I&#8217;.  The art of good writing is probably to find the right amount.  I keep seeing stuff written by companies that totally avoids the first person plural or singular and puts everything in the passive voice.  I think it reflects a culture of blame-avoidance and passivity as well as bad writing.  I think this was what I was trying to get to.</p>
<p>Chris.  Boo to stuff pinstriped language &#8211; I couldn&#8217;t agree more.</p>
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	<item>
		<title>By: Exasperated Educator</title>
		<link>http://www.badlanguage.net/surprise-and-delight-ten-tips-for-writers/comment-page-1#comment-333525</link>
		<dc:creator>Exasperated Educator</dc:creator>
		<pubDate>Sat, 22 Dec 2007 13:09:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.badlanguage.net/?p=151#comment-333525</guid>
		<description>You talk about originality being yourself and then come up with the pathetically stereotyped comment that teachers &quot;try to stamp out all traces of your personality from your writing&quot;.  You rather undermine your own ability to advise on creating &quot;surprise and delight&quot; when you resort to this sort of attitude.  Some of us work bloody hard to bring out the originality and personality of our students - there&#039;d be little point in teaching if our sole aim was to do otherwise.</description>
		<content:encoded><![CDATA[<p>You talk about originality being yourself and then come up with the pathetically stereotyped comment that teachers &#8220;try to stamp out all traces of your personality from your writing&#8221;.  You rather undermine your own ability to advise on creating &#8220;surprise and delight&#8221; when you resort to this sort of attitude.  Some of us work bloody hard to bring out the originality and personality of our students &#8211; there&#8217;d be little point in teaching if our sole aim was to do otherwise.</p>
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		<title>By: Andy Uber</title>
		<link>http://www.badlanguage.net/surprise-and-delight-ten-tips-for-writers/comment-page-1#comment-333499</link>
		<dc:creator>Andy Uber</dc:creator>
		<pubDate>Sat, 22 Dec 2007 11:53:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.badlanguage.net/?p=151#comment-333499</guid>
		<description>Don&#039;t try to be politically correct and insert &quot;she&quot; where the generic &quot;he&quot; used to be used. Even worse don&#039;t use the awful compound &quot;he or she&quot; (or &quot;she or he&quot;). Use &quot;they&quot; or reword the sentence to avoid it altogether.

Seeing a sentence like: &quot;If the reader thinks she has to wade through twenty pages and you give an excellent one page summary, think how happy she’ll be.&quot; is just jarring.

Why not?: &quot;If the reader thinks they have to wade through twenty pages and you give an excellent one page summary, think how happy they’ll be.

(Nb. I also leave both the toilet seat AND lid down)</description>
		<content:encoded><![CDATA[<p>Don&#8217;t try to be politically correct and insert &#8220;she&#8221; where the generic &#8220;he&#8221; used to be used. Even worse don&#8217;t use the awful compound &#8220;he or she&#8221; (or &#8220;she or he&#8221;). Use &#8220;they&#8221; or reword the sentence to avoid it altogether.</p>
<p>Seeing a sentence like: &#8220;If the reader thinks she has to wade through twenty pages and you give an excellent one page summary, think how happy she’ll be.&#8221; is just jarring.</p>
<p>Why not?: &#8220;If the reader thinks they have to wade through twenty pages and you give an excellent one page summary, think how happy they’ll be.</p>
<p>(Nb. I also leave both the toilet seat AND lid down)</p>
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