I saw an interesting article posted about the “G’zOne,” a new phone possibly from Casio on the great Strategic Name Development Blog. The author, William Lozito, says that the name “left most consumers scratching their heads.” Not really surprising.
Some good examples of technology names: Mac, iPod, Windows, Razr. It may be difficult to come with a really outstanding name (Jon may disagree – he runs a naming company) but it surely can’t be that difficult to avoid coming up wiht a terrible one.
I’ve posted about this before, including:
- Stupid product names
- Stupid product names II (Nintendo Wii and Microsoft OneCare)
- Why are plane names so boring?
- A rose by any other name (how I came up with Articulate)
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Many years ago, I managed a product used for a data modeling/forecasting technique called Automated Box-Jenkins. The product’s name: AUTOBJ. Just imagine the fun our (largely male) customers had with this one.
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