Years ago, a games company called Broderbund released a game called Myst. It was very pretty and sold very well so they decided to release the game in Germany. But they didn’t change the name. In German, ‘Myst’ sounds a lot like ‘crap’. Oops.
Then there’s the Microsoft’s delightfully-named ‘One Care’ which to British ears sounds very silly. To spare my blushes, I won’t explain.
I’ve written before about stupid product names and unimaginative airplane names, but now there’s a new all-time piss-poor name: the Nintendo Wii. What were they thinking?
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