Spelling mistakes ‘cost millions’ in lost online sales

Keyboard with 'oops' for a return key

An old article but a vital point from the BBC: spelling mistakes can be very expensive.

Sales figures suggest misspellings put off consumers who could have concerns about a website’s credibility

So, to avoid this type of mistake, invest in better proofreading, avoid writing mistakes that make you look unprofessional and train your staff to write better.

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2 Responses to Spelling mistakes ‘cost millions’ in lost online sales

  1. Marie-Hélène Mahy January 23, 2013 at 10:35 pm #

    Absolutely true! I remember one day, a client contacted me for a translation and said he decided to go ahead with us because we were the only ones who hadn’t made any typos or spelling mistakes in our introduction email, which is crucial when you provide language services ;-)

    • Matthew Stibbe January 24, 2013 at 12:56 pm #

      Absolutely. But if you write a lot, you’re going to make more mistakes. This is why we advocate using a professional proofreader as well as professional writers. But it’s especially important to get it right at the early stages of a relationship.

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