Comments on: Book review: The Pyramid Principle http://www.badlanguage.net/pyramid_principle How to communicate Fri, 25 Jul 2008 12:10:36 +0000 http://wordpress.org/?v=2.6 By: Bad Language / How to make money writing for the web http://www.badlanguage.net/pyramid_principle#comment-408005 Bad Language / How to make money writing for the web Tue, 13 May 2008 13:37:52 +0000 http://www.badlanguage.net/?p=51#comment-408005 [...] a writer’s bookshelf. I recommend The Pyramid Principle, The Economist Style Guide, Writing to Deadline (also see my 10-minute summary of the book), [...] [...] a writer’s bookshelf. I recommend The Pyramid Principle, The Economist Style Guide, Writing to Deadline (also see my 10-minute summary of the book), [...]

]]> By: Bad Language / 62 ways to improve your press releases http://www.badlanguage.net/pyramid_principle#comment-194735 Bad Language / 62 ways to improve your press releases Tue, 07 Aug 2007 06:01:35 +0000 http://www.badlanguage.net/?p=51#comment-194735 [...] an argument. As an alternative to the story-telling approach, construct a compelling argument using The Pyramid Principle: state a problem then explain how your product or service solves it. (See Barbara Minto’s [...] [...] an argument. As an alternative to the story-telling approach, construct a compelling argument using The Pyramid Principle: state a problem then explain how your product or service solves it. (See Barbara Minto’s [...]

]]> By: Tom Miller http://www.badlanguage.net/pyramid_principle#comment-1652 Tom Miller Fri, 08 Sep 2006 04:21:00 +0000 http://www.badlanguage.net/?p=51#comment-1652 I highly recommend you review Barbara's new edition. It is only available through her Website but will blow you away with new content and examples. Great column. I highly recommend you review Barbara’s new edition. It is only available through her Website but will blow you away with new content and examples.

Great column.

]]> By: Forward Blog » Blog Archive » Forward Podcast #9 :: Writing with Matthew Stibbe http://www.badlanguage.net/pyramid_principle#comment-1554 Forward Blog » Blog Archive » Forward Podcast #9 :: Writing with Matthew Stibbe Fri, 01 Sep 2006 06:22:28 +0000 http://www.badlanguage.net/?p=51#comment-1554 [...] 00:13: Podcast introduction. 02:08: Marcel Goldstein explains why writing is a critical skill for young PR pros. 04:47: Paull introduces Matthew Stibbe and asks him to outline his writing history and explain how he developed his passion for writing. 08:10: Matthew shares some general strategies for young writers to improve their writing. His first point is to ’see what works for you’. 09:30: Matthew’s second piece of advice - have a look at what some other people suggest and see if it works for you. Suggests The Pyramid Principle by Barbara Minto, Writing to Deadline by Don Murray and On Writing by Steven King. 12:18: Matthew’s third tip - read, read, read, read, read. 13:18: Matthew’s fourth tip - focus on proofreading. 15:26: Matthew’s final tip - a couple of pieces of technical advice: focus on your lead, use shorter sentences and words, find a simple way to explain something by pretending you’re at the pub having a beer. 18:57: Paull asks Matthew how young PR professionals can help improve the standard of writing in our profession. 20:43: Matthew outlines what he thinks goes wrong with PR writing. His advice: Don’t let pieces of writing be written by committee and write from the perspective of the journalist and the reader, not your client. 23:40: Matthew rallies against hype-words, jargon and ‘Franken-quoting’. 29:37: Paull concludes the podcast. [...] [...] 00:13: Podcast introduction. 02:08: Marcel Goldstein explains why writing is a critical skill for young PR pros. 04:47: Paull introduces Matthew Stibbe and asks him to outline his writing history and explain how he developed his passion for writing. 08:10: Matthew shares some general strategies for young writers to improve their writing. His first point is to ’see what works for you’. 09:30: Matthew’s second piece of advice - have a look at what some other people suggest and see if it works for you. Suggests The Pyramid Principle by Barbara Minto, Writing to Deadline by Don Murray and On Writing by Steven King. 12:18: Matthew’s third tip - read, read, read, read, read. 13:18: Matthew’s fourth tip - focus on proofreading. 15:26: Matthew’s final tip - a couple of pieces of technical advice: focus on your lead, use shorter sentences and words, find a simple way to explain something by pretending you’re at the pub having a beer. 18:57: Paull asks Matthew how young PR professionals can help improve the standard of writing in our profession. 20:43: Matthew outlines what he thinks goes wrong with PR writing. His advice: Don’t let pieces of writing be written by committee and write from the perspective of the journalist and the reader, not your client. 23:40: Matthew rallies against hype-words, jargon and ‘Franken-quoting’. 29:37: Paull concludes the podcast. [...]

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