I didn’t think it could happen, but today a PR found a new way to wind me up.  I put out a request on a wire service on Monday for input to an article I was writing for a major UK magazine.  I was very clear that a) I only wanted to be contacted by email and b) my deadline was 11am Wednesday.

So today, two days after my deadline, I get a call on Skype from a PR wanting to pitch something for the article.   Which bit of ‘email only’ didn’t he understand?  Did he think I was lying about my deadline?  Argghhhh!

He was the worst example but he wasn’t unique.  23 of the 89 PR companies that responded by email did so after my deadline.  What is the point of that?  23 companies are going to get billed for work that was irrelevent and unnecessary before it even began.