My PR guy (yes I have one - do as I say, not as I do) wants me to come up with a word that describes what I do for Articulate Marketing. Copywriting is close but implies advertising. Journalism isn’t it because we work for corporate clients. I’d welcome any suggestions but the quest reminded me of Ezra Pound’s satire of the Lake Isle of Innisfree:

O God, O Venus, O Mercury, patron of thieves,
Give me in due time, I beseech you, a little tobacco-shop,
With the bright little boxes
piled up neatly on the shelves

And the loose, fragrant cavendish
and the shag,
And the bright Virginia
loose under the bright glass cases,
And a pair of scales not too greasy,
And the whores dropping in for a word or two in passing,
For a flip word, and to tidy their hair a bit.

O God, O Venus, O Mercury, patron of thieves,
Lend me a little tobacco-shop,
or install me in any profession
Save this damn’d profession of writing
where one needs one’s brains all the time.