A picture is worth a thousand words

I am the writer-in-chief of Articulate Marketing so I am the last person in the world to run down the value of a beautiful paragraph or a well-turned sentence, but sometimes a picture really is worth a thousand words. For example:

  • The graphs in The Economist manage to communicate number-based information much more intuitively than words. Compare: “Its equity index surged by more than 60% last year, after a 40% rise in 2004″ with the accompanying graph: Economist graph
  • Dilbert tells us more about the absurdities of corporate life than any written satire.Dilbert Cartoon
  • Then, of course, there’s Edward Tufte and his diagrams which are more like works of art than anything else.
    Edward Tufte Book Cover
  • In a similar vein, I decided that Articulate needed to be able to offer diagrams, photos, cartoons and illustrations to go with our written work. One of the first results was this computer-game style ‘before and after’ picture to explain the benefits of hosted Microsoft Exchange Server.Hosted Microsoft Exchange Cartoon
    (Click to see the full image)

Comments (2) left to “A picture is worth a thousand words”

  1. Bad Language / Is PowerPoint really that bad? wrote:

    [...] I’ve posted previously about the value of visual evidence and the way in which PowerPoint condenses thoughts into bullet points. Certainly, I use PowerPoint when I give speeches, but almost always use images and sometimes a few words per slide. Darren Strange has some good advice about making presentations and so does Guy Kawasaki. [...]

  2. Bad Language / 10 more way to crack (blogger) writer’s block wrote:

    [...] Cartoons. Sketches, diagrams. Anything that makes your point without words. (See my previous post ‘A picture is worth a thousand words‘). [...]

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