A picture is worth a thousand words
I am the writer-in-chief of Articulate Marketing so I am the last person in the world to run down the value of a beautiful paragraph or a well-turned sentence, but sometimes a picture really is worth a thousand words. For example:
- The graphs in The Economist manage to communicate number-based information much more intuitively than words. Compare: “Its equity index surged by more than 60% last year, after a 40% rise in 2004″ with the accompanying graph:

- Dilbert tells us more about the absurdities of corporate life than any written satire.

- Then, of course, there’s Edward Tufte and his diagrams which are more like works of art than anything else.

- In a similar vein, I decided that Articulate needed to be able to offer diagrams, photos, cartoons and illustrations to go with our written work. One of the first results was this computer-game style ‘before and after’ picture to explain the benefits of hosted Microsoft Exchange Server.

(Click to see the full image)


Bad Language / Is PowerPoint really that bad? wrote:
[...] I’ve posted previously about the value of visual evidence and the way in which PowerPoint condenses thoughts into bullet points. Certainly, I use PowerPoint when I give speeches, but almost always use images and sometimes a few words per slide. Darren Strange has some good advice about making presentations and so does Guy Kawasaki. [...]
Posted on 29-Aug-06 at 5:20 am | Permalink
Bad Language / 10 more way to crack (blogger) writer’s block wrote:
[...] Cartoons. Sketches, diagrams. Anything that makes your point without words. (See my previous post ‘A picture is worth a thousand words‘). [...]
Posted on 28-Jul-07 at 5:50 pm | Permalink