Over the last couple of days I’ve been unsubscribing from as many email lists as possible. These are a kind of self-inflicted spam and I’m trying to reserve my inbox for real messages from real people.
This has made emailed press releases much more visible. Including one today about some bogus survey. What baked my noodle was the use of the important flag in the email. Quite simply, it’s NOT important. Not only is not important but it is embargoed until midnight tonight anyway so it’s not even urgent.
Needless to say, this is from the same PR company that invited me to a dinner and didn’t tell me where it was, booked me up for a week for a trip to the US and then cancelled it without telling me and many other sins. It’s amazing that one (large, well-known) company can be so consistently bad.
An update two hours after writing rhe original post. Another PR in the same company sent me this press release again. They lose marks for spamming but at least the second version didn’t have an exclamation mark on it. Being sent the same press release by two different people doesn’t really make me feel that they have a strong personal interest in building a relationship with me.
Technorati Tags: PR, press release, email, etiquette, spam
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